Chiquita, W+K gear up for the "Banana Sun"

Chiquita, W+K gear up for the "Banana Sun" | Ad Council, FCB West wish Smokey a happy birthday | Grey New York says only a Canon will do to get the perfect shot Created for {EMAIL} | [Web Version]( August 10, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Chiquita, W+K gear up for the "Banana Sun"]( [Chiquita, W+K gear up for the "Banana Sun"]( Click to watch video (Chiquita/YouTube) Chiquita is preparing for this month's solar eclipse with a campaign from Wieden+Kennedy, with Funny or Die, that tells people not to look directly at the banana sun. "Banana Sun" includes its own dedicated site, a Facebook live-stream and chatbot, and a glowing installation in New York City that consumers can view with banana-shaped protective eyewear. [Advertising Age]( (8/7), [Adweek]( (8/9), [The Drum (Scotland)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( 5 Security Tips for Working on Your Personal Device Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients' sensitive financial data? Surprisingly, [this informative whitepaper]( shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. [Read More]( ADVERTISEMENT [] Creative [] [Ad Council, FCB West wish Smokey a happy birthday]( [Ad Council, FCB West wish Smokey a happy birthday]( Click to watch video (Ad Council/YouTube) The Ad Council and FCB West are celebrating Smokey Bear's 73rd birthday with a campaign highlighting the potential causes of wildfires. The humorous ads are narrated like a nature show, showing Smokey coming to the rescue to extinguish hot barbecue coals but not being persuaded to join in the fun. [Campaign US (free registration)]( (8/9), [The Drum (Scotland)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Grey New York says only a Canon will do to get the perfect shot]( Grey New York's new spot for the Canon EOS Rebel T7i DSLR shows that you simply can't get the best shot with a smartphone. "Shoot for Greatness" includes accompanying social content, including tips on how to use the camera to get the perfect photo and photography challenges for consumers, such as getting the best soft-lit birthday shot. [Advertising Age]( (8/8), [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Stop telling consumers every product will make the world a better place]( Author Dave Trott details -- line-by-line -- how advertising has gone back to the 1950s by trying to convince consumers that every product they purchase will ultimately make the world a better place. Trott notes that consumers want to know what a product does and why they need it, stating that consumers "don't want a snake-oil salesman telling them that they will live the life of their dreams if they'll only buy this product." [Campaign UK]( (8/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How advertisers can future-proof their brands]( How advertisers can future-proof their brands (HypnoArt/Pixabay Images) Media Bounty founder Jake Dubbins discusses a recent talk given by futurologist Mark Stevenson and its lessons for advertisers, such as understanding what individual brands mean to consumers and how austerity has influenced younger generations who want brands to focus on experiences instead of materialism. "Listen to find true insight and understand people's problems, create beautiful ways to solve the problems and be utterly transparent about how you are doing it," he advises. [The Drum (Scotland)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Nature's Way hands media AOR to Spark Foundry]( Spark Foundry has been appointed media agency of record for Nature's Way, replacing U.S. International Media and beating Maxus in the final review round. The brand invested around $30 million in US measured media in 2016, per Kantar Media. [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Instagram trials feature to join others' live videos]( Instagram trials feature to join others' live videos (Carl Court/Getty Images) Instagram is testing ways for users to join each other's live broadcasts, with plans to roll out the new feature worldwide in the next few months. Live broadcasters can simply tap "add" to bring other users into their videos. [Adweek]( (8/8), [MediaPost Communications]( (8/8), [The Verge]( (8/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [New Speakers added to 4A's StratFest]( New Speakers added to 4A's StratFest Rooney (4A's) Hear from industry leaders about the new frontier in planning, where data and human insight come together to inspire. New speakers added including Jennifer Rooney, Editor, CMO Network, Forbes, Alexander Jutkowitz, CEO, Hill+Knowlton Strategies, and Laura Knebusch, VP, Marketing Activation, Georgia-Pacific. [Visit our Speaker Gallery and register today!]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's 100th Anniversary Gala & Fundraiser]( 4A's 100th Anniversary Gala & Fundraiser Noah The 4A's invites you to our 100th Anniversary Gala & Fundraiser, in partnership with Advertising Week. And, in honor of our 100th anniversary, the 4A's is celebrating the people, agencies and ideas that drive the advertising business, including the [100 People Who Make Advertising Great](. Hosted by Trevor Noah of "The Daily Show," the Anniversary Gala is Wednesday, September 27, 2017 Cipriani Wall Street, 55 Wall Street, NYC. 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