Agencies must "remind clients they're in business, too"

GSD&M, Kathryn Bigelow tackle veteran suicide | Mother trades Micah Parsons for Dave & Busters fans | Havas Chicago teams Babybel with Candy Land Created for {EMAIL} | [Web Version]( September 7, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [GSD&M, Kathryn Bigelow tackle veteran suicide]( [GSD&M, Kathryn Bigelow tackle veteran suicide]( (Ad Council/YouTube) GSD&M created a pro bono public service announcement campaign for the Ad Council and US Department of Veterans Affairs, which is directed by Kathryn Bigelow and aims to prevent suicide among veterans. A 60-second "The Question" spot features veterans being asked, "When was the last time you asked for help?" and ends with the message, "Don't Wait. Reach Out." Full Story: [Adweek]( (9/6), [MediaPost Communications (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The One Q4 Holiday Playbook To Rule Them All A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. If you want to max out on your earning opportunities, [read the report here.]( ADVERTISEMENT: [] Creative [] [Mother trades Micah Parsons for Dave & Busters fans]( [Mother trades Micah Parsons for Dave & Busters fans]( (Dave & Buster's/YouTube) Mother New York's "Trade for Dave & Busters" campaign stars the Dallas Cowboys' Micah Parsons, who gets traded in for customers to fulfill obligations such as visiting "Gam Gam" so customers can watch sports and enjoy $5 bites. The campaign includes the brand's new tagline, "You know you want to," which encourages adults to relinquish their responsibilities for a visit to Dave & Busters. Full Story: [Adweek]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas Chicago teams Babybel with Candy Land]( [Havas Chicago teams Babybel with Candy Land]( (Babybel US/Instagram) Havas Chicago paired Babybel cheese with Hasbro's Candy Land to create a Babybel Goodness Land board game, which fans can win by entering a sweepstakes at a dedicated site. The game, promoted by actor Busy Philipps, is designed to tap into nostalgia for millennial parents. Full Story: [Ad Age (tiered subscription model)]( (9/6), [MediaPost Communications (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Barkley's Katy Hornday on the "whole brand spectrum"]( Katy Hornaday, chief creative officer at Barkley, talks about building the agency's creative team, the use of generative AI and the agency's "whole brand spectrum" approach. "We're looking for that core, really simple idea that can galvanize both consumers and marketing as well as that internal workforce," Hornaday says. Full Story: [Campaign US (tiered subscription model)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [David Miami's Pancho Cassis reflects on his career]( Pancho Cassis, global chief creative officer at David Miami, talks about following his father into advertising, getting his start as a copywriter and favorite campaigns from his career. Cassis also explains why the artist Banksy is an inspiration, saying, he "likes to hack the moment. Many of his ideas become even more relevant when he's hacking the context." Full Story: [The Drum (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Agencies must "remind clients they're in business, too"]( A report from the 4A's urges agencies to reject long payment terms and supply chain financing options from clients, and president and CEO Marla Kaplowitz notes, "Agencies need to remind clients they are in business, too." Kaplowitz says, "The pandemic took what was already happening and accelerated it" in relation to unreasonably long payment terms, adding that forcing agencies to borrow so they can adhere to such terms would have "a crippling effect." Full Story: [Ad Age (tiered subscription model)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [4A's, ANA issue diverse media investment guidelines]( The 4A's and Association of National Advertisers published 11 guidelines to help agencies and brands increase their investment in diverse media companies. Advice includes mapping existing diverse media spending, allocating percentages of budgets for diverse media and measuring spending across each demographic segment. Full Story: [MediaPost Communications (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's among groups speaking against Delete Act]( The 4A's is among 19 ad and business organizations urging lawmakers in a letter to refrain from passing California's Delete Act (SB 362), which would enable individuals to delete their personal information from the files of data brokers registered in the state. The groups argue the bill would hinder anti-fraud initiatives, loyalty programs and public interest research and "absent this data, smaller enterprises will lose a critical path to reach and attract new customers, and consumers overall will have less exposure to new products and services." Full Story: [MediaPost Communications (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Research: An extension of your team]( The [4A's Research]( team provides real-time, customized research and intelligence for agencies pursuing new business, insights on categories and knowledge on evolving trends. The 4A's research team brings human capital and leading tools to keep agencies informed and up-to-speed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Mother, mother ocean, I have heard your call. 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