TBWA, Nissan offer a Zillow tour of "Heisman House"

TBWA, Nissan offer a Zillow tour of "Heisman House" | TDA_Boulder creates "Weird Thoughts" to prevent suicide | OpenX, Coke use generative AI to make QR code art Created for {EMAIL} | [Web Version]( September 1, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA, Nissan offer a Zillow tour of "Heisman House"]( [TBWA, Nissan offer a Zillow tour of "Heisman House"]( "Is It Real?" spot (Nissan USA/YouTube) TBWA\Chiat\Day's "Heisman House" campaign for Nissan this year includes a collaboration with Zillow to enable fans to virtually explore the home, including a tour with creator Caleb Simpson. The campaign includes eight spots running during the college football season, starting with a 45-second "Is It Real?" ad showing 2022 Heisman Award winner Caleb Williams confirming the house is indeed real as he hangs out with an array of past Heisman winners. Full Story: [Muse by Clio]( (8/31), [MediaPost Communications (free registration)]( (8/31), [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The One Q4 Holiday Playbook To Rule Them All A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. If you want to max out on your earning opportunities, [read the report here.]( ADVERTISEMENT: [] Creative [] [TDA_Boulder creates "Weird Thoughts" to prevent suicide]( TDA_Boulder created a "Weird Thoughts" campaign for Rise Against Suicide that visualizes the odd thoughts everyone has, but urges young people to seek free help from the organization if their internal dialogue becomes scary. The campaign includes TikTok videos and other social media, plus print and out of home content. Full Story: [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [OpenX, Coke use generative AI to make QR code art]( WPP's OpenX tapped artist Troy Ni to use generative AI to design five QR code artworks for Coca-Cola, which direct people to the brand's "Be Who You Are (Real Magic)" music video from Jon Batiste with music artists Cat Burns, NewJeans, Camilo and J.I.D. Each QR code references one of the five music artists in the video, and they are being displayed out of home across theme parks, stadiums and movie theaters. Full Story: [Muse by Clio]( (8/31), [Marketing Dive]( (8/31), [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Inside Code and Theory's inclusion program]( Code and Theory's Kirstyn Nimmo talks about the agency's expanded "Beyond Words" inclusion writing guide and certification program rolling out across its workforce and client base. "Working with brands and helping them to be more inclusive -- and to really set a standard for what that looks like -- helps us to reach so many people globally and allows all of them to see that vision, as well," Nimmo says. Full Story: [Digiday (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency lessons from 4 years on the client side]( Michael Boychuk, co-founder of Little Hands of Stone, offers three lessons he learned from his four years on the client side at Amazon. "My most successful client work always came from a willingness to ignore client/agency lines. Creativity can't be the precious sole domain of agencies. Share ownership," Boychuk writes. Full Story: [Campaign US (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [BBH, VaynerMedia chosen for creative, social by Duracell]( BBH USA won creative lead for Duracell in the US and VaynerMedia was selected to handle social media. "Both BBH and Vayner found ways to push our brand into directions we've not yet considered but in a way that preserved the brand equity we've built over the past decades," said Duracell Global Chief Marketing Officer Ramon Velutini. Full Story: [Adweek]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Podcast ad spending now slowing down]( Podcast ad spending now slowing down (Pixabay) The percentage of agencies and brands buying ads on podcasts increased from 34% in 2020 to nearly 60% this year, and spending is up 5% year-over-year, per research reports. Betches Media's David Spiegel says major advertisers are still spending most of their ad dollars on large podcast networks and platforms, but smaller publishers with "a strong focus and a good product" also are experiencing ad sales growth. Full Story: [Digiday (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Agency fundamentals: What every new pro should know]( The [4A's Agency Fundamentals]( course helps agencies onboard professionals who are new to the industry. Designed by the 4A's Learning Institute, this self-paced certificate program helps new agency professionals establish a strong foundational knowledge of the advertising industry and provides the context and content they need to succeed and evolve. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Sept. 4 In observance of Labor Day in the US, SmartBrief will not publish Monday, Sept. 4. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? A good narrative is a rudimentary structure, rather like a kidney. Iris Murdoch or John Cheever [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036