Dagger, Manifest evict the Gap Goat for Aflac

Dagger, Manifest evict the Gap Goat for Aflac | Gale, Moonrock Labs serve Bomb Pops within Roblox | Fred & Farid L.A. puts the Sun King to work for Solarbox Created for {EMAIL} | [Web Version]( August 31, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Dagger, Manifest evict the Gap Goat for Aflac]( [Dagger, Manifest evict the Gap Goat for Aflac]( (Aflac/YouTube) Dagger and Manifest created a 30-second "Office Takeover" spot for Aflac that brings back the Gap Goat, who ends up being evicted from the office of Nick Saban and Deion Sanders by the Aflac Duck riding a buffalo. The college football campaign will feature additional ads and debuts Friday during ESPN's Aflac Kickoff Game. Full Story: [Adweek]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The One Q4 Holiday Playbook To Rule Them All A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. If you want to max out on your earning opportunities, [read the report here.]( ADVERTISEMENT: [] Creative [] [Gale, Moonrock Labs serve Bomb Pops within Roblox]( Gale, Moonrock Labs serve Bomb Pops within Roblox (Bomb Pop/PRNewswire) Gale and Moonrock Labs created an activation within Roblox's Restaurant Tycoon 2, which enables players to serve eight flavors of Bomb Pops from their virtual restaurants, and 20 million have already been served, beating the campaign's goal of 10 million. "This campaign is about understanding gamers' existing behaviors and delivering an entertaining branded activation," says Gale's Max Bass. Full Story: [Adweek]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fred & Farid L.A. puts the Sun King to work for Solarbox]( [Fred & Farid L.A. puts the Sun King to work for Solarbox]( (Solarbox/YouTube) Fred & Farid L.A. created a campaign for French brand Solarbox that carries the tagline, "Put the Sun to Work," and plays on Louis XIV's nickname, the Sun King. Humorous spots show Louis XIV being put to work, cycling to create energy, much like the sun does via the brand's photovoltaic panels. Full Story: [Muse by Clio]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Publicis' Taylor Brodie on being Black in advertising]( Taylor Brodie, senior strategist at Publicis N.Y., talks about creativity, strategy and what it's like to be a Black woman in advertising. Brodie explains how she got her start in the industry via the 4A's Multicultural Advertising Intern Program and offers advice to young women of color who may be struggling with imposter syndrome. Full Story: [Muse by Clio]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Don't market to Hispanics only in Hispanic Heritage Month]( If you haven't been marketing to the Hispanic community yet or plan to do so only during Hispanic Heritage Month, Sept. 15 to Oct. 15, then you're "making a very big mistake," says Boden Group founder and CEO Natalie Boden. Instead, start researching and planning your year-round Hispanic marketing strategy now, and, as Boden advises, brands "can't look at it as, how are we just going to sell more? We have to say how are we going to invest in them? The sale will follow." Full Story: [PR Daily]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Newbies Guide to Internet Marketing]( - [Apache Kafka Essentials Cheatsheet]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [ITPro Today's 2023 Salary Survey Report]( [] Agency News [] [Dentsu Creative wins AOR for Principal Financial]( Dentsu Creative won creative agency of record for Principal Financial Group following a review, replacing incumbent TBWA\Chiat\Day Los Angeles, which had worked with the brand since 2008. Principal Financial's Beth Wood says Dentsu Creative showed it "really understands the complexity and can break it down and create that brand value [for employers] and that experience value [for employees] at the same time." Full Story: [Ad Age (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram toys with 10-minute Reels]( Instagram is conducting internal tests that enable users to create and post Reels up to 10 minutes long, extending the time from the current three minutes. The longer format would more closely align Instagram with TikTok and YouTube. Full Story: [TechCrunch (tiered subscription model)]( (8/30), [MediaPost Communications (free registration)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Redefining the future of advertising talent]( 4A's and Catalyte have [partnered to create]( a more diverse, dynamic and inclusive advertising industry. Catalyte's end-to-end, AI-driven, re-skilling program makes significant strides to eliminate hiring bias and creates opportunities based on aptitude, regardless of background or education, providing a highly-skilled and de-risked hiring process for agencies. 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