Anomaly replaces heads with hands for Topgolf

Anomaly replaces heads with hands for Topgolf | FCB NY creates new logo for Reisenbach Philanthropies | Courage, KFC apologize to rejected utensils Created for {EMAIL} | [Web Version]( August 28, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Anomaly replaces heads with hands for Topgolf]( [Anomaly replaces heads with hands for Topgolf]( (Topgolf/YouTube) Anomaly New York created a quirky 60-second spot for Topgolf that shows people enjoying themselves at the chain, expressing themselves through the golf gloves that replace their heads. The ad is part of the brand's "Come Play Around" push, which is running across connected TV, online video, social, out of home and print. Full Story: [Muse by Clio]( (8/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [FCB NY creates new logo for Reisenbach Philanthropies]( FCB NY creates new logo for Reisenbach Philanthropies (Reisenbach Philanthropies) FCB New York rebranded Reisenbach Philanthropies, including the first redesign of the New York City advocacy foundation's logo in 32 years. The new mark features five vibrant lines shaped like a heart to signify New York's five boroughs and the rebrand is promoted in a campaign running across print, out of home and digital. Full Story: [Ad Age (tiered subscription model)]( (8/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Courage, KFC apologize to rejected utensils]( [Courage, KFC apologize to rejected utensils]( (KFC Canada/YouTube) Courage's 60-second spot for KFC Canada, set to "All Out of Love" by Air Supply, shows heartbroken cutlery as owners reject forks, knives and spoons to enjoy the brand's "finger lickin' good" chicken. The ad ends with the line, "Sorry, Utensils." Full Story: [Adweek]( (8/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Arnold's Sean McBride talks favorite work]( Sean McBride, chief creative officer at Arnold, talks about creative inspirations and favorite work. McBride explains why he loved working on creative for SolarCity and why he's so proud of the campaigns featuring Dr. Rick for Progressive Insurance. Full Story: [Muse by Clio]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What the Army has in common with advertising]( Patrick Lafferty, chief operating officer of Acceleration Community of Companies, offers five tips that his career in the Army taught him about advertising. "Understanding what makes people tick and how to motivate them, turning them into believers and buyers, is the heart of marketing -- so the Army experience was formative," Lafferty writes. 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