Report shows global ad market passing $1T during 2024

72andSunny, NFL poke fun at conspiracy theories | Martin Agency, Bud Light celebrate NFL fans | TBWA\Chiat\Day L.A. goes Western for Red Baron Created for {EMAIL} | [Web Version]( August 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [72andSunny, NFL poke fun at conspiracy theories]( 72andSunny pokes fun at conspiracy theories surrounding scripted NFL seasons with a campaign starring actor Keegan-Michael Key as the league's "director" and football stars as its "actors." One 60-second spot, "The Last Page," shows Key leading NFL players through a table script read until they get to a Super Bowl reveal and excited reactions ensue. Full Story: [The Drum (free registration)]( (8/24), [Campaign US (tiered subscription model)]( (8/24), [Muse by Clio]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. [Register Now]( ADVERTISEMENT [] Creative [] [Martin Agency, Bud Light celebrate NFL fans]( Real NFL fans take the field, showcasing traditions like special meals and good-luck rituals, in The Martin Agency's "Easy to Sunday" spot for Bud Light. The campaign adds star players to Bud Light's traditional team cans, as well as QR codes that let consumers potentially win free Sunday Ticket subscriptions on YouTube. Full Story: [Ad Age (tiered subscription model)]( (8/24), [MediaPost Communications (free registration)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day L.A. goes Western for Red Baron]( TBWA\Chiat\Day Los Angeles created a short film, "The Showdown: Fully Loaded," for Red Baron Pizza. The humorous spot, styled like a Western movie, shows an epic brawl erupt before the realization that the pizza is getting cold brings the fighting to an abrupt end. Full Story: [ShootOnline (free content)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How GALE combined data, creativity for Chipotle]( Data from orders and activity on social media helped GALE come up with its "Chipotle Doppelgänger" campaign, which tells people when and where someone else's customized burrito order closely matched theirs. GALE executive Jason McCann says that data can help create breakthrough creative ideas and make sure brand stories are relevant to consumers. Full Story: [Muse by Clio]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Equitable media investment starts with end to scale myth]( Mark Walker, co-founder, chair and CEO of Direct Digital Holdings, looks at the misconception of multicultural media scale and how it has hindered investment in diverse media properties. "This is not about fostering equality, but the vital importance of targeting upwards of two-fifths of the US market in a way that demonstrates understanding and ultimately winning more customers," Walker writes. 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Full Story: [Ad Age (tiered subscription model)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report shows global ad market passing $1T during 2024]( Worldwide ad spending will exceed $1 trillion during 2024, following 4.4% and 8.2% respective increases for this year and next, the World Advertising Research Center reports. Social media is likely to grow faster than other mediums, while connected TV and retail media will both rise by double-digit percentages. Full Story: [MediaPost Communications (free registration)]( (8/24), [Mobile Marketing Magazine]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Business Intelligence & Insights team]( The [4A’s Business Intelligence and Insights]( team is filled with industry veterans and subject matter expertise providing content, community and consulting. 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