What you can learn from Taylor Swift's PR blueprint

The pandemic changed work, now we must learn forward | practice | What you can learn from Taylor Swift's PR blueprint Created for {EMAIL} | [{NAME}]( at [{NAME}]( [For more relevant content - Update Your Profile]( | [Web Version]( August 24, 2023 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [SHARE](  [] Leading the Way [] [The pandemic changed work, now we must learn forward]( [The pandemic changed work, now we must learn forward]( (Colin Anderson Productions pty ltd/Getty Images) The pandemic created an existential crisis around work that can't be solved with the usual tools -- and certainly not by mandating a return to the office or rejiggering other aspects of work without addressing the underlying question of what gives our jobs meaning, says Heidi Brooks, a senior lecturer at Yale School of Management. "We have to learn our way forward, and to be able to discern what of the challenges in front of you are things that you can meet with familiarity and calm and a sense of competence and what are the things that are new, where you don't necessarily know the answer, and yet your leadership, your presence, is still quite central," Brooks says. Full Story: [Yale Insights]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Leaders need to get comfortable with ambiguity and not knowing the right answer in the moment, [says Brooks](. "So if we insist on holding the frame that leadership is about knowing the answer and solving the problem, we're going to stay confused and in a corner, because we're at a place where we don't know the answers and can't solve all problems in readily available ways." [] Smarter Communication [] [What you can learn from Taylor Swift's PR blueprint]( [What you can learn from Taylor Swift's PR blueprint]( Swift (Kevin Winter/TAS23/Getty Images) Staying authentic, sharing values, imparting messages that resonate and advocating for issues that matter to her listeners have been the cornerstones of singer Taylor Swift's PR strategy. The formula "not only attracts her existing audience but also draws in new fans," Gillian Janicki of Inspire PR Group writes. Full Story: [PR Daily]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Understand your audience, no matter their age. Use social media creatively to connect, and find ways to interact Janicki writes. Most important, [learn how to adapt and evolve]( while maintaining elements of consistency. [] [Tactics that help leaders handle team conflict]( Conflict can be catastrophic on a team, but a good leader can guide the team toward a resolution, executive coach and "The Leadership Gap" author Lolly Daskal writes. To do that, the leader first needs to be observant enough to pick up the cues and proactive enough to step in. Full Story: [Lolly Daskal]( (8/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Devise [a handful of ways to help eliminate conflict](, such as separate meetings, mediation or an executive decision. If appropriate, bring team members together with a positive, impartial mindset and lead them through the issue to a resolution, Daskal suggests. [] Future of Work Your work future could include ... [] - [What's critical for the future workplace?]( Fast Company (tiered subscription model) (8/22) [] - [IBM's CEO predicts "back office" work soon will be threatened by AI]( IT Pro (8/22) [] - [Work-from-home policies will be pivotal in future hiring]( The Guardian (London) (8/22) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] In Their Own Words [] [Financial expert outlines positive path to success]( After hitting a physical and mental "rock bottom" at the age of 23, author and financial expert James Whittaker, was determined to develop a growth mindset which led him to excel in the financial and entrepreneurial world and he now teaches his "Win the Day" method of daily positive practices. "We need relationships in our lives to achieve our goals," says Whittaker. "That comes to pass by turning yourself into someone of increasing value, and by giving without the expectation of anything in return." Full Story: [Success magazine]( (8/2023) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] [Hogfish can "see" themselves through their skin]( Hogfish can "see" themselves through their skin (Wild Horizon/Getty Images) The color-changing fish species hogfish have light-sensing skin vision that helps them view not only their environment, but themselves, according to a study in Nature Communications. Analyzing the light-sensing properties of hogfish's skin, researchers found that the skin functions as a sensory feedback tool that allows the fish to observe whether they have changed colors. Full Story: [The Guardian (London)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBreak: Question of the Day [] In bowling lingo, what do bowlers call three strikes in consecutive frames? [Vote]( [In the bucket]( [Vote]( [Gravy]( [Vote]( [Hambone]( [Vote]( [Turkey]( [] Editor's Note [] [OpenAI's Zack Kass to lead off AI Impact Summit]( [OpenAI's Zack Kass to lead off AI Impact Summit]( (SmartBrief) SmartBrief's inaugural virtual [AI Impact Summit](, Sept. 27 to 28, will feature OpenAI's Zack Kass as the opening keynote speaker. The event will explore business, marketing, tech and other topics, such as AI and digital trust, developing a generative AI product, a marketing case study and a talk with AI for the People's Mutale Nkonde, who sits on the TikTok Content Moderation Advisory Board. Full Story: [SmartBrief/Marketing]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] About The Editor [] Candace Chellew Candace Chellew Chellew [The interview with Yale School of Management senior lecturer Heidi Brooks]( is worth your time to read and digest. Especially her advice for leaders to contemplate "the things that other people are experiencing in the organization, including things that I create with my impact, that are enlivening or depleting to people's experience at work." If too much going on that depletes the energy and enthusiasm of your team -- or yourself -- it may be tough to retain your top talent. I invite you to contemplate this question, talk over your thoughts with a trusted advisor and find ways to enact more enlivening experiences for your team. If this newsletter helps you, please tell your colleagues, friends or anyone who can benefit. Forward them this email, or [send this link](. What topics do you see in your daily work that I should know about? Do you have praise? Criticism? [Drop me a note](mailto:candace.chellew@futurenet.com). And don't forget to send me photos of your pets, your office and where you spend your time off. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing SmartBrief on Leadership with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/leadership/?referrerId=japnABMSAp [] [] Nothing stays the same. Nothing is the same as anything else. [Howard S. Becker](, sociologist 1928-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:leadership@smartbrief.com) | [ADVERTISE](mailto:lengel@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036