Preacher spotlights "How Texans Order In" for Favor

TBWA\MAL shows how iPhone tech makes dog prosthetics | RPA, Farmers say "Don't Compromise" | Preacher spotlights "How Texans Order In" for Favor Created for {EMAIL} | [Web Version]( August 23, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\MAL shows how iPhone tech makes dog prosthetics]( [TBWA\MAL shows how iPhone tech makes dog prosthetics]( (Apple/YouTube) TBWA\Media Arts Lab's latest "Shot On iPhone" spot for Apple, "The Invincibles," showcases how 3DPets uses the smartphone's TrueDepth and lidar technology to design prosthetics for pets through the story of life-loving dog, Trip. The campaign features the stories of four additional dogs, carries an additional tagline, "Made with iPhone," and is running across linear TV, social and digital out of home. Full Story: [Ad Age (tiered subscription model)]( (8/22), [Adweek]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. [Register Now]( ADVERTISEMENT [] Creative [] [RPA, Farmers say "Don't Compromise"]( [RPA, Farmers say "Don't Compromise"]( (Farmers Insurance/YouTube) RPA created a "Don't Compromise" campaign for Farmers Insurance that stars actor J.K. Simmons in his brand role as Professor Burke and features 16 ads running across TV, digital and social. One spot shows Professor Burke schooling a baseball fan on the right way to save money, which doesn't involve buying the cheap seat behind a pillar. Full Story: [The Drum (free registration)]( (8/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Preacher spotlights "How Texans Order In" for Favor]( [Preacher spotlights "How Texans Order In" for Favor]( (Favor Delivery/YouTube) Preacher's debut work for Favor, a Texas-only food delivery app, humorously showcases "How Texas Orders In." One 30-second spot highlights how Texans are [super keen to help]( their neighbors with yard work, another shows how neighborhoods become ghost towns on football days and a third shows how [proud moms show off]( their children's accomplishments. Full Story: [Ad Age (tiered subscription model)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [FCB Health Canada's Eddy Rodriguez talks favorite work]( Eddy Rodriguez, creative director at FCB Health Canada, talks about creative inspirations and favorite work. Rodriguez explains why "Fits Your Life" for Allerject was one of his favorite projects and why he's proud of the agency's internal rebrand. Full Story: [Muse by Clio]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wunderman Thompson's Bas Korsten on his career]( Bas Korsten, global chief creative officer for Wunderman Thompson, talks about how he got started in advertising, despite starting out with a degree in logistics engineering, and what he loves about his job. "I love brands and getting confronted with ideas to see if they are the best yet or if they can be improved on," Korsten says. 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Full Story: [Adweek]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Stephanie Nerlich departs Havas to be McCann's global president]( MediaPost Communications (free registration) (8/22) [] - [Agency execs among She Runs It honorees]( Adweek (8/22) [] Media & Technology Trends [] [Brands can now opt in to TikTok search ads]( TikTok is now selling search ads as part of video ad buys within its TikTok Ads Manager that are delivered to users making related platform queries and include brand safety negative keyword options. A Clinique trial with the Search Ads Toggle turned on yielded a 441% increase in conversation rates, a 51% rise in click-thru rates and a 7.4% bump in ad recall, TikTok reports. Full Story: [Search Engine Land]( (8/22), [TechCrunch (tiered subscription model)]( (8/22), [Ad Age (tiered subscription model)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Team Leadership Certification]( Empowering agency managers to LEAD, RETAIN and GROW high-performing teams using a humanistic approach. The [4A's Team Leadership Certification]( is rooted in positive psychology research and helps managers move beyond tactical management and become true people leaders. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] [Hear from experts about AI's impact on the marketing industry]( [Hear from experts about AI's impact on the marketing industry]( AI offers myriad opportunities in the marketing industry, but coming up with an AI strategy can generate more questions than answers. 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