The current state of play of AI within agencies

Acceleration, Joey Lawrence say "Whoa" to VinFast | The Community targets Hispanic families for VW Atlas | De la Cruz hatches Colombina's candy in Grand Central Created for {EMAIL} | [Web Version]( August 21, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Acceleration, Joey Lawrence say "Whoa" to VinFast]( [Acceleration, Joey Lawrence say "Whoa" to VinFast]( (VinFast US/YouTube) Acceleration is touting VinFast's VF8 electric SUV in the Vietnamese EV brand's first US campaign, which stars Joey Lawrence. A 60-second spot in the "Changing Lanes" push shows Lawrence bringing back his "Whoa" catchphrase from "Blossom" as he can't contain his awe at all of the electric vehicle's features. Full Story: [Ad Age (tiered subscription model)]( (8/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. [Register Now]( ADVERTISEMENT [] Creative [] [The Community targets Hispanic families for VW Atlas]( [The Community targets Hispanic families for VW Atlas]( "Too Slow" (Volkswagen USA/YouTube) The Community is touting Volkswagen's 2024 Atlas to Hispanic audiences in two 30-second spots running across channels including MLB Network, Telemundo, Univision, Amazon, Twitch, Hulu and Vivo. One spot, "Too Slow," shows a little boy being teased by his brother for not being fast enough, until he gets the upper hand in the back of the family's SUV. The Hispanic-focused spots are designed to complement the general market push, developed by Johannes Leonardo. Full Story: [MediaPost Communications (free registration)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [De la Cruz hatches Colombina's candy in Grand Central]( [De la Cruz hatches Colombina's candy in Grand Central]( (ItsYaBoyMikeOfficial/Instagram) De la Cruz unveiled the new ChewzMe candy brand from Colombina, which worked with Hughes Brandmix to create the brand and packaging, to the US market by "hatching" it in New York City's Grand Central Terminal from a massive turtle egg. Influencers were invited to the activation, which also featured a "scientist" regaling passersby with tales of the egg. Full Story: [Campaign US (tiered subscription model)]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why a forced return to the office won't work]( The current trend of trying to force employees back into offices won't succeed, writes Said Differently's Rachel Barek, who urges agencies to embrace a distributed work model. "When creatives are forced to retrofit their lives back into an old, inefficient work model, they can easily bring their talents elsewhere," Barek writes. Full Story: [Ad Age (tiered subscription model)]( (8/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO Bangkok's creative chief talks favorite work]( Thasorn "Pete" Boonyanate, chief creative officer of BBDO Bangkok, talks about creative inspirations and favorite work. Boonyanate explains why he's proud of Five Star's "My Parent is a TikToker" and how the work of Party Tokyo inspired him. Full Story: [Muse by Clio]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Newbies Guide to Internet Marketing]( - [Apache Kafka Essentials Cheatsheet]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [ITPro Today's 2023 Salary Survey Report]( [] Agency News [] [The current state of play of AI within agencies]( Asa Hiken rounds up how 12 ad agencies, including Dentsu, Horizon Media, Huge, Omnicom, Publicis and WPP, are investing in AI. Huge has created two AI-powered tools, Creative Capital Index and Living Intelligence Value Engine, while Dentsu's partnerships with Microsoft and Google led to the creation of Merkle GenCX. Full Story: [Ad Age (tiered subscription model)]( (8/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands, agencies see rewards, risks with AI]( Multinational brands and large ad agencies tapping into AI software are boosting productivity and driving cost savings, with WPP CEO Mark Read noting the "savings can be 10 or 20 times," but executives are still concerned about copyright, privacy and data issues. Digimarc Chief Product Officer Ken Sickles says tagging AI-generated content is a smart move "because it brings context, but there has to be an industry standard policy around it." Full Story: [The Verge]( (8/18), [Reuters]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Media Essentials: From Chaos to Clarity]( The [Media Essentials certificate program]( provides foundational knowledge for new and non-media advertising professionals on a broad range of media subjects. Participants will receive a big picture overview of the digital media landscape and the timely and timeless principles for using media to connect consumers with brands. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [OKRP, Michaels debut "Everything to Create Anything"]( Ad Age (tiered subscription model) [] - [Mint Mobile gets nostalgic with teenage Ryan Reynolds]( Muse by Clio [] - [Preston Spire, Change the Ref unveil "The New Life Vest"]( Ad Age (tiered subscription model) [] - [TBWA\Chiat\Day NY highlights "The Hot Resignation"]( MediaPost Communications (free registration) [] - [Martin Agency, Natasha Lyonne "own it" for Old Navy]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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