Lerma/ creates AI tool "to combat bias"

VB+P extends Pride with LGBTQIA+ art exhibition | Bensimon Byrne captures Audi experience via AI art | Lopez Negrete's PSAs alerts audiences about Alzheimer's Created for {EMAIL} | [Web Version]( August 17, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [VB+P extends Pride with LGBTQIA+ art exhibition]( [VB+P extends Pride with LGBTQIA+ art exhibition]( (Venables Bell + Partners/YouTube) Venables Bell + Partners created a "What Remains" exhibition with San Francisco's Schlomer Haus Gallery to raise funds to support LGBTQIA+ artists in the city via Queer LifeSpace's EQUARTY initiative. The exhibition, touted in a 30-second video, features work from 10 local creators queer who incorporated debris from this year's Pride parade into their art, and 25 limited-edition prints will be sold via Instagram. Full Story: [Muse by Clio]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost Sales: Your Guide to Effective Shopping Ads Each social media platform has its own unique benefits and opportunities that enable brands to drive awareness, engagement and sales. By understanding the advantages of each platform, brands can create effective strategies to maximize the spend and impact of their ad campaigns. [Download the ebook]( for a guide to effective social media shopping ads. ADVERTISEMENT: [] Creative [] [Bensimon Byrne captures Audi experience via AI art]( [Bensimon Byrne captures Audi experience via AI art]( (Audi Canada/Instagram) Bensimon Byrne, with 1stAveMachine, used biometric sensors to transform the emotions felt by Canadian model Coco Rocha as she checks out the Audi Q8 Sportback e-tron into AI-generated art. One 60-second spot shows Rocha explaining the experiment, while a second video [showcases the AI art]( resulting from her reactions as she explored drove the vehicle. Full Story: [Ad Age (tiered subscription model)]( (8/16), [The Drum (free registration)]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lopez Negrete's PSAs alerts audiences about Alzheimer's]( [Lopez Negrete's PSAs alerts audiences about Alzheimer's]( "Fashion" (Ad Council/YouTube) A public service announcement from the Alzheimer's Association and The Ad Council, and created by the Lopez Negrete agency, targets Hispanic audiences and breaks down the differences between Alzheimer's and normal signs of aging. The campaign is running in Spanish and English on radio, TV, out-of-home and digital. Full Story: [MediaPost Communications (free registration)]( (8/16), [Fierce Pharma]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Agency Insider [] [Lerma/ creates AI tool "to combat bias"]( [Lerma/ creates AI tool "to combat bias"]( (Lerma Agency/Instagram) Lerma/ created a LERM@nNOS tool within AI platform Stable Diffusion to boost diverse representation within AI-generated content that's free and open-source to all. The agency trained the AI tool using 180 photos of 22 employees. "This is our attempt to combat bias," says CEO and founder Pedro Lerma. Full Story: [Ad Age (tiered subscription model)]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Doner CEO David DeMuth talks career, talent, creative]( [Doner CEO David DeMuth talks career, talent, creative]( DeMuth (David DeMuth/LinkedIn) Doner Partners Network CEO David DeMuth talks about his 34 years at the agency and how it has evolved during his career. DeMuth also discusses the agency's new Detroit office space, what it was like working with Bruce Springsteen for Jeep brand's Super Bowl spot and his talent strategy. Full Story: [Campaign US (tiered subscription model)]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Joan Creative, Crossmedia team on integrated service]( Joan Creative and Crossmedia are combining their independent expertise to offer an integrated Joan x Media service to their clients. "Joan x Media will give media a seat at the table from day one, saving our clients the dance between two different strategic operation systems," said Crossmedia's Jodi Monroe, who will lead the new service. Full Story: [Adweek]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon extends Sponsored Product Ads offsite]( Brands will soon be able to purchase Sponsored Products Ads from Amazon for placement on external websites, starting with partners such as BuzzFeed, Hearst Newspapers and Pinterest. Amazon sells the ads through its console and brands pay per click. Full Story: [Ad Age (tiered subscription model)]( (8/16), [EcommerceBytes]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Agency fundamentals: What every new pro should know]( The [4A's Agency Fundamentals]( course helps agencies onboard professionals who are new to the industry. Designed by the 4A's Learning Institute, this self-paced certificate program helps new agency professionals establish a strong foundational knowledge of the advertising industry and provides the context and content they need to succeed and evolve. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I'm on a mission. I'm moving on. And if you look for me, there's only going to be dust. 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