Gut, Welch's say it's OK to steal these ...

Little Hands of Stone, Rover unveil "To My Hooman" | Preacher, Country Crock say "Make your table legendary" | Gut, Welch's say it's OK to steal these ... Created for {EMAIL} | [Web Version]( August 16, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Little Hands of Stone, Rover unveil "To My Hooman"]( [Little Hands of Stone, Rover unveil "To My Hooman"]( Full spot of "To My Hooman," created by Little Hands of Stone (Rover/YouTube) Little Hands of Stone created a "To My Hooman" campaign for Rover, which tells the stories of pets and their pet-sitters from the animals' points of view. The push features whimsical, animated spots designed to reassure people that their pets are happy when they're away because Rover's sitters are taking care of them, and is set to an original song composed by a friend of the agency, sung by his 10-year old son. Full Story: [Adweek]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New ebook! How streamers can obtain and retain family subscriptions ½ of parents include their kids in the final decision of what streaming platforms to subscribe to. Access SuperAwesome's free ebook, ["Gen Alpha and Gen Z: In Control of the Family Remote"]( to unlock valuable insights into why Gen Alpha & Gen Z's voices are key in influencing family subscriptions. ADVERTISEMENT: [] Creative [] [Preacher, Country Crock say "Make your table legendary"]( [Preacher, Country Crock say "Make your table legendary"]( (Country Crock/YouTube) Preacher created a 1980s-style coming-of-age spot for Country Crock that shows a group of kids cycling down a lane until they stop at the mysterious house of Mrs. Stevens, who it turns out is not a witch but notorious for her "supernatural" cooking skills. The "Make your table legendary" campaign is running across linear and connected TV, online and in stores and includes original content across Meta, YouTube and Pinterest. Full Story: [Ad Age (tiered subscription model)]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gut, Welch's say it's OK to steal these ...]( [Gut, Welch's say it's OK to steal these ...]( (Welch's Fruit Snacks/YouTube) Gut Miami created a children's storybook, "Sometimes It's Not Stealing," for Welch's that tells the story of raccoon youngsters who learn that stealing is bad, apart from when it's their parents pilfering their Welch's Fruit Snacks. The book is available to buy in physical form and comes with Fruit Snacks, and is narrated by actor Kristin Chenoweth in audio and video versions. Full Story: [Ad Age (tiered subscription model)]( (8/15), [Marketing Dive]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [No Fixed Address' Bronstorph: Remember your job is fun]( Alexis Bronstorph, chief creative officer at No Fixed Address, writes about what makes working in advertising so much fun, from making friends for life to bonding over "dumb ideas." Bronstorph writes, "That feeling of creating something special with a team of other talented individuals who all just want to make great work? That might be the most fun of all." Full Story: [Ad Age (tiered subscription model)]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What it's like to be menopausal in advertising]( Women in advertising talk about working during the menopause and why policies in the workplace, if they even exist, don't go far enough. "[W]e realized it's more than a policy. We actually needed over and above that," says The&Partnership's Alex Mowle. Full Story: [Campaign US (tiered subscription model)]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Creative, media under review at Papa John's]( Papa John's is reviewing its US agency business, the incumbents for which are Camp + King on creative and Havas Media for media. The brand invested $182.6 million last year in measured media, per Vivvix and Pathmatics, while COMvergence reports Papa John's measured media spend last year was almost $250 million. Full Story: [MediaPost Communications (free registration)]( (8/15), [Ad Age (tiered subscription model)]( (8/15), [Adweek]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How marketers are adapting to social's shifting landscape]( How marketers are adapting to social's shifting landscape (NurPhoto/Getty Images) Marketers face a "whirlwind of uncertainty" as they try to balance some social platforms' emphasis on connecting with users versus an emphasis on ad opportunities by others, writes Krystal Scanlon. Some marketers are adapting by tailoring content to specific platforms and charting new strategies. "We have to rewrite the playbook on how to empathize, connect and offer true value to the consumers and communities we want to engage," says R/GA's Alexis DeBrunner. 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