4A's Tahlisha Williams: 5 steps to prioritize DEI&B

Leo Burnett showcases the Cadillac Escalade IQ | McDonald's celebrates its place in pop culture | RPA, La-Z-Boy say "Long Live The Lazy" Created for {EMAIL} | [Web Version]( August 10, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Leo Burnett showcases the Cadillac Escalade IQ]( [Leo Burnett showcases the Cadillac Escalade IQ]( (Cadillac/Instagram) Leo Burnett is touting Cadillac's Escalade IQ with a 60-minute takeover of Times Square, a Big Boi track and a 30-second spot starring actor Simu Liu that's running across streaming and linear TV. The Big Boi track is showcased via a video showing the rapper pay tribute to the all-electric vehicle. Full Story: [Ad Age (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Unlock incremental sales with our keys Driving more incremental sales is the goal. But what elements of your campaign make the biggest impact? Discover the Five Keys to Advertising Effectiveness and learn how to unlock and amplify each one.[Download our free report]( ADVERTISEMENT: [] Creative [] [McDonald's celebrates its place in pop culture]( [McDonald's celebrates its place in pop culture]( (McDonald's/Instagram) McDonald's is touting its cameos in popular shows and movies with an "As Featured in Meal" available as of Monday, with its bag listing its mentions in "Seinfeld," "The Office," "Reality Bites" and more. The order features a QR code on Sweet N' Sour Sauce packets that unlocks exclusive Marvel Snapchat content, in reference to the brand's cameo in the second season of Disney+'s "Loki," and the push was handled by Wieden+Kennedy New York, Burrell, IW Group, Boden, Alma, Publicis Groupe, Admerasia, Navigation Blvd, Boxer and The Marketing Store. Full Story: [Marketing Dive]( (8/9), [Ad Age (tiered subscription model)]( (8/9), [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [RPA, La-Z-Boy say "Long Live The Lazy"]( [RPA, La-Z-Boy say "Long Live The Lazy"]( (La-Z-Boy/YouTube) RPA created a "Long Live the Lazy" campaign for La-Z-Boy that features a 30-second "We the Lazy" spot that shows people celebrating their right to recline and relax with the brand's furniture. Colle McVoy and Exponent are inviting social media to win one of three "The Decliners," a recliner that uses AI to send a cancellation excuse via text when its handle is pulled. Full Story: [Marketing Dive]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [4A's Tahlisha Williams: 5 steps to prioritize DEI&B]( Agencies should take five steps to reverse the decline in diverse representation across agency leadership and improve diversity, equity, inclusion and belonging, writes Tahlisha Williams, 4A's executive vice president of talent, equity and learning solutions. These steps include ensuring agency beliefs are part of company culture and having uncomfortable conversations. "Let's shift away from the awards mentality ... to addressing the uncomfortable spaces and actions needed to advance the diversity of talent who help the industry create its greatest work," Williams writes. Full Story: [Campaign US (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How Industry is championing Portland creativity]( Creative agency Industry is investing in the creative community of its hometown Portland, Oregon, with an Industry One gallery to showcase diverse talent and bring together the city's advertising community. "It's to establish Portland as the creative capital of the states. That, to me, is the DNA of Portland," says Oved Valadez, co-founder and executive creative director of Industry. Full Story: [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Pioneer Norma Orci left her mark on advertising industry]( [Pioneer Norma Orci left her mark on advertising industry]( Norma and Hector Orci (Orci Advertising/Instagram) Norma Orci, who co-founded the Hispanic advertising agency Orci in 1986 with Hector Orci, died earlier this month. Her son, Orci Chairman Andrew Orci, says she "built a legacy which we strive to stand up to every day, helping our industry grasp just how integral the Hispanic community is to our broader world, and helping them find authentic ways to communicate and engage." Full Story: [MediaPost Communications (free registration)]( (8/7), [HispanicAd]( (8/8), [HispanicAd]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu Media reorganizes as CEO Doug Rozen departs]( [Dentsu Media reorganizes as CEO Doug Rozen departs]( Rutgersson (Liz Rutgersson/LinkedIn) Doug Rozen, CEO of Dentsu Media Americas, is departing amid a reorganization that will move around 1,000 staff to different areas within the holding company but will not result in layoffs. As part of the reorganization, Merkle will be merged into iProspect under the leadership of Liz Rutgersson and Dentsu Creative will now take ownership of the company's performance creative businesses. Full Story: [Ad Age (tiered subscription model)]( (8/9), [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [IPG Mediabrands' UM launches retail media tool]( IPG Mediabrands' UM unit launched Shoptimizer, a tool designed to help clients optimize retail media investments based on past performance and real-time data, and view analytics across networks. Tests among large brands reportedly saw a 12% to 15% lift in incremental sales. Full Story: [Adweek]( (8/9), [MediaPost Communications (free registration)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Foundation]( The [4A's Foundation]( exists to advocate for and connect diverse talent to the marketing industry, working to foster a culture of curiosity, creativity and craft to fuel a more equitable future. The Foundation offers life-changing programs and initiatives aimed at discovering and cultivating talent across their educational and professional career journey. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I don't see myself as a pioneer. I see myself as a working guy and that's all, and that is enough. [William Friedkin](, film director, screenwriter 1935-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036