Publicis issues in-office mandate for digital division

Innocean shows "Luxe is in the Details" for Genesis | Virtue Worldwide unveils "Runner" for Vanguard | TBWA\Chiat\Day, Travis Kelce get "Overly Direct" Created for {EMAIL} | [Web Version]( August 8, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Innocean shows "Luxe is in the Details" for Genesis]( [Innocean shows "Luxe is in the Details" for Genesis]( (Genesis USA/YouTube) Innocean USA created a "Luxe is in the Details" campaign for Hyundai's Genesis that features three 30-second ads that take a very close look at the GV80, GV60 and Electrified GV70. The ads are set to tracks by Duckwrth, Onuka and Yebba and the push includes out of home, digital and influencer collaborations. Full Story: [Ad Age (tiered subscription model)]( (8/7), [Muse by Clio]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Virtue Worldwide unveils "Runner" for Vanguard]( Virtue Worldwide's "Runner" spot shows a woman getting out of a cab stuck in traffic to begin running as her voice-over explains the best advice she ever received -- to save for retirement through Vanguard and to invest in her health so that she can make the most of it. The ad ends with her running into a delivery room to meet her new grandchild. Full Story: [ShootOnline (free content)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day, Travis Kelce get "Overly Direct"]( [TBWA\Chiat\Day, Travis Kelce get "Overly Direct"]( (DIRECTV/YouTube) TBWA\Chiat\Day L.A. is continuing its "Overly Direct" campaign for DIRECTV with the help of NFL star Travis Kelce. One 55-second spot shows Kelce disdainfully telling a variety of people how they're "watching football wrong," before his Kansas City Chiefs teammate Chris Jones tackles a TV to ram the point home. Full Story: [Muse by Clio]( (8/7), [Adweek]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Bickerstaff.734 staff talk creativity amid war]( Employees at Ukraine-based agency Bickerstaff.734 talk about forced remote working during the war and the agency's creative work. "I'm not there on the battlefield, but I have my own power. My creative skill is my weapon and I use it every day," says Maria Kochurenko, managing partner and creative strategist. Full Story: [Adweek]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis issues in-office mandate for digital division]( Publicis is mandating that employees within its digital experience unit, which includes agencies Digitas and Razorfish, spend at least three days in the office after Labor Day unless they have a management-approved "Remote Work Arrangement." A memo to staff stated, "Failure to meet the 3 day/week in-office expectation post-Labor Day may impact performance outcomes, including salary increases, bonus payouts and/or promotions." Full Story: [Ad Age (tiered subscription model)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [GSD&M named TikTok AOR for Stanley]( GSD&M was chosen by Stanley as the drinkware brand's first TikTok agency of record. The agency also is handling the brand's strategy on a project basis, and GSD&M's Dave Kersey says, "Partnering with Stanley to accelerate their momentum and success in culture is an incredible opportunity and partnership we truly value." Full Story: [Ad Age (tiered subscription model)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Ad agency jobs reach all-time high in June]( Ad Age (tiered subscription model) (8/4) [] - [Mazda winds down WPP's dedicated Garage Team unit]( Ad Age (tiered subscription model) (8/7) [] Media & Technology Trends [] [AI continues to boost Meta revenue]( Meta's use of AI in recommendations, ranking models and monetization processes and in ad options like Advantage+ helped the company reverse three quarters of year-over-year revenue decline. The company says it expects its third consecutive quarter of ad growth this year -- projecting 15% -- and CEO Mark Zuckerberg has vowed to launch "new AI-powered tools to speed us up." Full Story: [Axios]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Research: An extension of your team]( The [4A's Research]( team provides real-time, customized research and intelligence for agencies pursuing new business, insights on categories and knowledge on evolving trends. The 4A's research team brings human capital and leading tools to keep agencies informed and up-to-speed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] What is the point of being alive if you don't at least try to do something remarkable? 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