Authenticity shapes Sarah Jessica Parker, RoC partnership

Authenticity shapes Sarah Jessica Parker, RoC partnership | Full Course helps restaurants, food brands take flight | AI understands data, but only leaders understand humans Created for {EMAIL} | [Web Version]( August 3, 2023 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [Twitter]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( ADVERTISEMENT Top of the week [] [Authenticity shapes Sarah Jessica Parker, RoC partnership]( [Authenticity shapes Sarah Jessica Parker, RoC partnership]( Parker (Sonia Moskowitz/Getty Images) Sarah Jessica Parker is using social media to bring attention to skin care brand RoC and its philanthropic efforts like donating profits to women's mental health organization SeekHer. Parker talks about her decision to partner with a brand she uses and believes in, her attitudes toward beauty and aging and the lessons she's imparting to her 13-year-old twin daughters about the importance of having a sense of self. Full Story: [Glossy (tiered subscription model)]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Today's leadership [] [Full Course helps restaurants, food brands take flight]( Lauren Fernandez created Full Course in 2020 to serve as an incubator and accelerator for restaurant and food brands after a non-traditional career path that took her from pharmaceutical industry attorney to general counsel for restaurant company Focus Brands and beyond. "Just continually reinvest in yourself," advises Fernandez. "Don't be ashamed to continue to get more education, more on-the-job training, and to pick roles that make you stretch." Full Story: [FSR magazine]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AI understands data, but only leaders understand humans]( [AI understands data, but only leaders understand humans]( (Pixabay) While artificial intelligence is good for sifting through volumes of data, humans are still needed to make final decisions while keeping in mind the professional and emotional needs of those affected, writes Craig Goodliffe, the CEO and founder of Cyberbacker, who reminds leaders that emotional intelligence is something AI will never replace. Hiring leaders with high levels of emotional intelligence and using it as a criteria in performance reviews can keep companies competitive and human, Goodliffe notes. Full Story: [Chief Executive]( (8/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Replace generalists with experts for real leadership]( Replace generalists with experts for real leadership (Pixabay) Companies can increase retention and job satisfaction by handing the reins to experts in their core business who will build a culture of excellence, purpose and sustainability instead of generalists who tend to build cultures that rely on other generalists, writes Amanda Goodall, a professor of leadership at Bayes Business School in London. "Generalists have created workplaces riven with bureaucracy, metrics, management jargon, and other impediments to productivity, longevity, and innovation," Goodall writes. Full Story: [Next Big Idea Club Magazine]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Transformation can be successful with the right leader]( Digital transformations have the potential to revolutionize the finance function, but results often fall short of expectations. To ensure success, companies need a dedicated full-time finance transformation leader, writes Gartner's Geraldine Garaud, who says CFOs often look to external experts but an in-house candidate with a deep understanding of the organization and transformation vision may be a better fit. Garaud shares insights for leading successful transformation, noting proper communication and stakeholder buy-in is critical, along with progress monitoring. Full Story: [Accounting Today]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Read the latest from SmartBrief [] - [How Paul Simon's musical magic translates to leadership]( SmartBrief/Leadership (8/1) [] - [Engage employees on AI to dissipate fears]( SmartBrief/Leadership (7/31) [] - [What motivates you? Maslow, Frankl might have the answer]( SmartBrief/Leadership (7/26) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [The Future of AI in Technology]( - [How To Improve Your Stage Presence For Public Speaking]( - [6 Worthless Security Tactics That Won't Go Away]( [] Diversity & Inclusion Trends [] [Consumers say Amazon, Nike, Disney are best at DEI]( Consumers say Amazon, Nike, Disney are best at DEI (Pixabay) Amazon, Nike and Disney respectively took the top three spots for diversity, equity and inclusion, Kantar found when surveying consumers for its new Brand Inclusion Index. The study found that 49% take diversity and inclusion work into account when making buying decisions and 63% report experiencing discrimination during the past year. Full Story: [Ad Age (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AI good for gender diversity, productivity, studies find]( Studies suggest HR's use of artificial intelligence can improve gender diversity in hiring and the productivity of employees, writes Steve Boese. "For now, the AI technology effects appear to be promising, and HR leaders should take the results from these early studies as proof points that AI technology can deliver on what are certainly elevated expectations," Boese writes. Full Story: [Human Resource Executive]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How inclusive marketing can perpetuate stereotypes]( Always portraying Muslims wearing burkas and deaf individuals needing help are among the ways well-intentioned inclusive marketing fails to resonate among consumers, writes marketing consultant Sonia Thompson. Brands can deliver more accurate narratives by spending time and listening to people they'd like to serve, including them in marketing processes and ensuring that their teams and suppliers are representative of diverse communities. Full Story: [Forbes (tiered subscription model)]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Is a hiring solution hiding among part-time workers?]( Caregiving duties paired with rigid job descriptions relegate part-time workers to fewer hours than they want, exacerbating employers' hiring needs, according to a Harvard Business School paper by professor Joseph Fuller. Employers can add flexibility with open discussion, policies tailored to these workers and recognition of the growing workplace role for women, who shoulder more caregiving, Fuller says. Full Story: [Harvard Business School Working Knowledge]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] Whatever it may bring / I will live by my own policies / I will sleep with a clear conscience / I will sleep in peace [Sinead O'Connor](, singer, songwriter 1966-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT NEXTUPâ„¢: [About Us]( | [Events]( | [Regions]( | [Partners]( | [Learning](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:nextup@smartbrief.com) | [ADVERTISE](mailto:cwarne@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036