PB&, Budweiser celebrate unique culture of the Northwest

Horizon Media wins most new accounts so far in 2017 | PB&, Budweiser celebrate unique culture of the Northwest | McGarryBowen creates social suspense for Crayola Created for {EMAIL} | [Web Version]( August 1, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Horizon Media wins most new accounts so far in 2017]( Horizon Media won the most new media accounts in the first six months of this year, with more than $900 million in incremental billings boosted by its win of Sprint's $690 million business, per COMvergence. RPA, Publicis Media's Connect Powered and Starcom rounded out the top four. [MediaPost Communications]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( How to Innovate and Grow Your Business Innovation doesn't have to be expensive, time-consuming, or even all that difficult. Award-winning trend expert Scott Steinberg shares 4 inspiring stories of innovation from the smallest startups up to household brand names to demonstrate how your business can learn and grow. [Read the guide]( ADVERTISEMENT [] Creative [] [PB&, Budweiser celebrate unique culture of the Northwest]( PB&, Budweiser celebrate unique culture of the Northwest (Pixabay) PB&'s new documentary-style spot for Budweiser celebrates the individualism of the Northwest, spotlighting the lives of restaurateur Nong Poonsukwattana, ecologist Chris Morgan and Seattle musician Ayron Jones. The short film was directed by Seattle filmmaker Tony Fulgham. [The Drum (Scotland)]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [McGarryBowen creates social suspense for Crayola]( McGarryBowen creates social suspense for Crayola (Pixabay) McGarryBowen's recent social campaign for Crayola -- which centered on creating a buzz about the retirement of its Dandelion Yellow color and the introduction of a new hue -- has generated 5 billion impressions and a lift in sales. The brand is planning to collaborate with influencers and boost its content on platforms like Pinterest. [Advertising Age]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Consumers trust paid ads if you do them right]( A recent study published in the Journal of Consumer Research finds that while consumers do trust particular types of advertising, authenticity is key, columnist Zach Schonbrun writes. Ogilvy & Mather New York President Adam Tucker says, "We're seeing brands evolve their marketing communications to be more engaging, more participatory and, ultimately, more personalized." [The New York Times (free-article access for SmartBrief readers)]( (7/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Video: GroupM's Gotlieb on what's damaging advertising]( GroupM Global Chairman Irwin Gotlieb laments the short-term goal setting that has invaded the industry, as well as the lack of strategic planning and death of long-term client/agency relationships. "I think they will say that the lack of brand building, the lack of effort on long-term marketing, destroyed and damaged more brand value than anyone can add up," he says. [Advertising Age]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [JWT Atlanta wins creative AOR for Church's Chicken]( JWT Atlanta has been appointed creative agency of record for Church's Chicken following a four-month review. The brand invested $13.5 million in US marketing in 2015, per Kantar Media. [Adweek]( (7/31), [Advertising Age]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Is Amazon about to disrupt digital advertising?]( Is Amazon about to disrupt digital advertising? (Leon Neal/AFP/Getty Images) Amazon has been increasing its advertising offer to brands, recently allowing Unilever to use Moat to ensure that video and display ads it placed on the platform had 100% viewability. The platform could upend digital advertising, writes Seb Joseph, noting, "Facebook knows who people are and what they are interested in, and Google knows what people are actively looking for. But only Amazon has data on what people buy." [Digiday]( (7/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Feed your mind this summer!]( Feed your mind this summer! (4A's) Your favorite industry influencers are taking you back to school this summer by sharing their personal learning tracks. Featuring the best lessons from the 4A's learning library, our top experts take you on a learning journey dedicated to topics that include: media and data, digital technology, diversity and inclusion, account management and strategy. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [A powerful attraction and retention tool for your agency mothers]( A powerful attraction and retention tool for your agency mothers (4A's) Mothers@Agencies is a professionally-developed program where mothers meet bi-weekly via a webinar platform with other agency mothers for 16 weeks. The learning and discussion is guided by a certified coach team who uniquely shape the conversation and guide mothers to find their own answers for what will work best for each individual. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The most painful moment in my life also became the moment I showed the most strength and courage. Cecelia Ahern, writer [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â