Toyota, Chevrolet celebrate their movie appearances

And the Ad Age Small Agency of the Year winners are... | MullenLowe plays with Midol's look | Toyota, Chevrolet celebrate their movie appearances Created for {EMAIL} | [Web Version]( July 27, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And the Ad Age Small Agency of the Year winners are...]( SlapGlobal won Gold in Ad Age's Small Agency of the Year awards, while Supernatural took Silver. Among other honorees, Fable.works won Gold in the Newcomer category and OKRP's Mike Craighead and Chris Powell won Creatives of the Year. Full Story: [Ad Age (tiered subscription model)]( (7/27), [Ad Age (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Gen Alpha & Gen Z: Streaming Decision-Makers Download ["Gen Alpha and Gen Z: In Control of the Family Remote"]( for free and learn about what drives household streaming subscriptions, the influence young people have over these decisions, and how to best engage and provide value to these audiences. ADVERTISEMENT: [] Creative [] [MullenLowe plays with Midol's look]( MullenLowe is encouraging honest conversation about period symptoms with a "Reach for Comfort" campaign that plays with Midol's brand name, logo and packaging. Complaints such as "my cramps suck" turn the brand into "Micramps Suck" in ads and custom merchandise being promoted via influencer collaborations. Full Story: [Adweek]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Toyota, Chevrolet celebrate their movie appearances]( [Toyota, Chevrolet celebrate their movie appearances]( Chevrolet/YouTube Chevrolet and Toyota are using their vehicles' recent appearances in Warner Bros. Discovery films to inspire ads. Commonwealth/McCann's 30-second ad features clips of the 2024 Chevy Blazer EV SS in "Barbie," while Saatchi & Saatchi's 60-second spot puts the 2024 Tacoma up against the titular character from "Blue Beetle." Full Story: [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Orci's Diego Andrade: Lessons from a failed Pride Month]( The advertising industry has to do better following a "disastrous" Pride Month, urges Diego Andrade, senior vice president and executive creative director at Orci. "The rainbow is not enough. Ditch singular flashy Pride campaigns for sustained communication and real multidimensional storytelling," Andrade writes. Full Story: [MediaPost Communications (free registration)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mindshare's Rachel Lowenstein on #AutisticOutLoud]( Rachel Lowenstein, global head of inclusive innovation at Mindshare, writes about changing perceptions of autistic people via #AutisticOutLoud, a collaboration between the agency, Getty Images and Hiki. "We want people to see us as we see us -- a spirited community full of different experiences and worthy of being celebrated and supported like any other identity," Lowenstein writes. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Execs discuss the agency review landscape]( While the number of creative and media reviews conducted so far this year are down from 2022, the average value has risen -- from $11 million to $19 million for creative and from $36 million to $46 million for media, according to R3. Agency executives and consultants share their thoughts on the review landscape, with Tombras' Maggie Jennings saying creative business is picking up and Fig's Judith Carr-Rodriguez noting the market is "highly competitive." Full Story: [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Active advertisers, users among Snap's Q2 bright spots]( Active advertisers, users among Snap's Q2 bright spots (SOPA Images/Getty Images) Snap witnessed its second consecutive quarter of sales declines with a 4% year-over-year decrease for the second quarter to total $1.1 billion, while active users grew 14% and reached a new high of 397 million. Snap recorded a 20% increase in active advertisers for the quarter following machine learning and artificial intelligence-powered targeting improvements and says it has high hopes for its conversational chatbot. 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