4A's Marla Kaplowitz on supporting neurodiversity

TBWA\Chiat\Day, Travelers Insurance show people care | President Camacho gets a colonoscopy in Crews spot | Mustard Skittles? French's, Fitzco say oui Created for {EMAIL} | [Web Version]( July 26, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\Chiat\Day, Travelers Insurance show people care]( TBWA\Chiat\Day New York created a 60-second spot for Travelers Insurance to show that people still care about each other, evidenced by the 563,000 people who jumped in to fight fires or the 9.9 million who gave to disaster relief efforts. "Every day, millions of you are there to help one another. Because remarkable things happen when people care," the ad says. Full Story: [Muse by Clio]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( It's all in the delivery Repeating ads is a technology issue that results in wasted impressions for advertisers and unhappy audiences for platforms. Learn how repeating ads affect viewers, brands & platforms. [Download the latest research study]( performed in partnership with Magna Media Trials. ADVERTISEMENT: [] Creative [] [President Camacho gets a colonoscopy in Crews spot]( Terry Crews plays "Idiocracy" character President Camacho while getting a real-life colonoscopy in "Lead from Behind," a five-minute video for the Colorectal Cancer Alliance. Crews' Super Serious agency and Ryan Reynolds' Maximum Effort teamed up to create the spot. Full Story: [Adweek]( (7/25), [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mustard Skittles? French's, Fitzco say oui]( Mustard Skittles? French's, Fitzco say oui (Bloomberg/Getty Images) French's and Mars have put mustard flavor in Skittles for Aug. 5's National Mustard Day and are offering the candy free in an online sweepstakes and via a MustardMobile in New York, Washington, D.C., and Atlanta. Fitzco is behind the campaign, which follows French's ventures into ice cream, donuts, buns and beer. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Agency Insider [] [4A's Marla Kaplowitz on supporting neurodiversity]( Supporting neurodiversity in the workplace is one aspect of diversity, equity and inclusion that can often be overlooked. "Discussions are starting to happen, but it's not nearly as pervasive as it needs to be," says 4A's president and CEO Marla Kaplowitz, noting, "We need to make sure we are being reflective of everyone." Full Story: [Forbes (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How a hobby can prevent creative burnout]( Investing time in a hobby is one of the best ways creatives can avoid burnout and keep inspiration flowing, advises Steve Rodriguez, senior vice president and head of creative talent and culture at EP+Co. "[H]abitually doing something that brings you joy can broaden your horizons in so many wonderful ways -- ways that ultimately revitalize your mind and spark new creative ideas," Rodriguez writes. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Sandra Alfaro named first US CEO of Gut]( Sandra Alfaro, former president of DDB Chicago, was named Gut's first US CEO and will oversee its Los Angeles and Miami offices. "Sandra is an incredible business leader. She understands where the market and consumers are going, so she is the best at setting up clients' businesses for success," said Andrea Diquez, global CEO of Gut. Full Story: [Adweek]( (7/25), [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Twitter's X rewards some advertisers and disables some]( [Twitter's X rewards some advertisers and disables some]( (SOPA Images/Getty Images) Twitter's newly rebranded X Corp. is incentivizing some US and UK advertisers with various discounts, including a 50% reduction in rates for new video ads that run for 24 hours atop its list of trending topics through July 31, according to a Wall Street Journal source. Starting August 7, Twitter also plans to disable account verification gold checkmarks for brands that have spent less than $1,000 on ads within the previous 30 days or $6,000 within 180 days. 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