TBWA\MAL show NewJeans "Shot on iPhone"

TBWA\MAL show NewJeans "Shot on iPhone" | Ryan Reynolds puts ALF back on TV | Under Armour makes US-UK battles lyrical in video Created for {EMAIL} | [Web Version]( July 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\MAL show NewJeans "Shot on iPhone"]( [TBWA\MAL show NewJeans "Shot on iPhone"]( (NewJeans/YouTube) TBWA/Media Arts Lab's latest "Shot on iPhone" spot showcases the iPhone 14 Pro's Cinematic and Action modes with the help of K-pop band NewJeans singing and dancing to their new track "ETA." The push includes behind-the-scenes content from the band across their social channels, focusing on TikTok. Full Story: [Muse by Clio]( (7/24), [Ad Age (tiered subscription model)]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Ryan Reynolds puts ALF back on TV]( ALF is back in "Maximum Moments" ads on the streaming Maximum Effort Channel, promoting Mint Mobile, MNTN, FuboTV, Hims and Ring in a campaign that starts between episodes of his 1980s hit show. Ryan Reynolds, the agency's co-founder, describes ALF's appearances as "blurring the lines between shows and sponsorship." Full Story: [Muse by Clio]( (7/24), [Ad Age (tiered subscription model)]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Under Armour makes US-UK battles lyrical in video]( [Under Armour makes US-UK battles lyrical in video]( (Under Armour/YouTube) US rapper Gavlyn and the UK's Nadia Rose fight a lyrical battle in Zambezi's music video for Under Armour, which celebrates the FIFA Women's World Cup. "Armour Up," from director Kat Webber, has each rapper representing female soccer stars from their nation. Full Story: [Muse by Clio]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs on that viral Maybelline AI trick]( Agency executives discuss the use of AI in ads to intentionally trick consumers, such as Maybelline's recent viral giant mascara wand. "Consumers of all ages are craving levity; often, that comes from the powerful escapism of make-believe," says The Romans New York's Sarah Jenkins, adding, "Just proceed with caution, consider negative impact, and act in a way that doesn't pose risk to individuals or groups." Full Story: [The Drum (free registration)]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Robotproof's Matt Robison talks favorite work]( Matt Robison, CEO & founder of Robotproof, talks about creative inspirations and favorite work. Robison explains why working with Beats to launch the Powerbeats Pro was one of his favorite projects and why he's proud of his agency's work on the collaboration between Harry Potter and Uber Eats. Full Story: [Muse by Clio]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [The Future of AI in Technology]( - [How To Improve Your Stage Presence For Public Speaking]( - [6 Worthless Security Tactics That Won't Go Away]( [] Agency News [] [Creative up for review at Cotton Inc.]( Cotton Incorporated is reviewing its creative business, which has been managed for two decades by Adam&EveDDB, formerly DDB, which will be defend the account. The brand invested $19.4 million in US measured media last year, up from 2021's $18.9 million, per Vivvix and Pathmatics. 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