Red Door Interactive, Sapporo "Shine Through"

Campbell Ewald debuts "Better Never Stops" for OnStar | Fred & Farid taps Usher for Remy Martin | Red Door Interactive, Sapporo "Shine Through" Created for {EMAIL} | [Web Version]( July 24, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Campbell Ewald debuts "Better Never Stops" for OnStar]( Campbell Ewald debuts "Better Never Stops" for OnStar (Bloomberg/Getty Images) Campbell Ewald is repositioning General Motors' OnStar brand as the technological foundation for the automaker's in-vehicle entertainment, connectivity and safety features with a campaign introducing a new tagline, "Better Never Stops." The push is running across social media, digital, streaming platforms, audio and search. Full Story: [Ad Age (tiered subscription model)]( (7/24), [MediaPost Communications (free registration)]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Fred & Farid taps Usher for Remy Martin]( Usher is promoting Remy Martin in a 60-second spot on prime-time TV and social media, a Las Vegas Strip "Digital Spectacular takeover" and an Usher-themed roller-skating experience that will expand to Los Angeles, Atlanta, New York and Chicago. Fred & Farid New York created the "Life Is a Melody" campaign, which also includes print and out-of-home ads and 3D murals. Full Story: [Adweek]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Red Door Interactive, Sapporo "Shine Through"]( Red Door Interactive created a "Shine Through" campaign for Sapporo running across connected TV, social media, digital and other channels. Creative focuses on the brand's star icon and is "an invitation for consumers to celebrate their uniqueness and elevate any experience with a beer that's eye-catching, distinctive, and timeless," says Sapporo USA's Erin Smith. Full Story: [MediaPost Communications (free registration)]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz, agency leaders talk client partnerships]( Marla Kaplowitz, president and CEO of the 4A's, led a roundtable at Cannes Lions with nine agency leaders to discuss what's needed for successful client/agency relationships. "We are here to drive business. So let's remember we're actually on the same team and work together to do that," said Walrus CEO Frances Webster. Full Story: [Adweek]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey's Chamsseddine Abdelhafidh talks favorite work]( Chamsseddine Abdelhafidh, associate creative director/copywriter at Grey, talks about creative inspirations and favorite work. Abdelhafidh explains why he was inspired by "The Mission" for Nike and why he's proud of working on Instagram's campaign from Johannes Leonardo. Full Story: [Muse by Clio]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Carlsberg picks iProspect to brew new digital strategy]( Beer brand Carlsberg Group has named Dentsu-owned digital agency iProspect as its new agency of record, replacing Initiative which had the account for six years. The company chose iProspect over other contenders for the expertise Carlsberg needs to navigate the rapidly changing digital marketing scene, said Henna Mertsola, Carlsberg's global digital marketing and media director. Full Story: [Digiday (tiered subscription model)]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Twitter begins X rebrand]( Elon Musk is rebranding Twitter as "X," resulting in #GoodbyeTwitter, Bluesky and Mastodon trending on the platform. Musk noted that the current X logo, from user Sawyer Merritt, "will be refined." Full Story: [The Verge]( (7/24), [TechCrunch (tiered subscription model)]( (7/23), [The Wall Street Journal]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [W+K, Nike say "What the Football"]( Adweek [] - [Doner spotlights the silent threat of child drownings]( ShootOnline (free content) [] - [Mischief brings back Jodie Sweetin to Sizzler]( Muse by Clio [] - [4A's: White-owned or led agencies increase to 90%]( Ad Age (tiered subscription model) [] - [Omnicom Media Group execs talk AaaP]( Adweek Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I think the best scientists have a nose for that -- deciding what to follow up when something doesn't fit. [Evelyn Witkin](, geneticist 1921-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036