W+K, Nike say "What the Football"

W+K, Nike say "What the Football" | Brownstein showcases a "Jouse" for NJM | Mischief brings back Jodie Sweetin to Sizzler Created for {EMAIL} | [Web Version]( July 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, Nike say "What the Football"]( [W+K, Nike say "What the Football"]( (Nike Football/YouTube) Wieden+Kennedy created a "What the Football" campaign to celebrate the FIFA Women's World Cup, which features an anthem short film that begins with a dad and his daughter nervously watching Brandi Chastain take the penalty kick that wins the 1999 tournament for Team USA. In the ensuing celebration, the dad slips on a banana peel, entering a coma from which he wakes in 2023 as his daughter catches him up on progress made and the new stars of women's soccer, as well as introducing him to his granddaughter. Full Story: [Adweek]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Brownstein showcases a "Jouse" for NJM]( [Brownstein showcases a "Jouse" for NJM]( (NJM Insurance Group/YouTube) Brownstein created two new spots, "Jouse" and "Kitty," for NJM's "No Jingles or Mascots" push. The former shows a denim-clad couple explaining how easy getting NJM insurance was compared to finding their dream "Jouse," aka a Jean House, and the [latter features a woman]( wearing leopard-print clothes leaving her similarly decorated home and getting into her leopard-print car, while talking about the ease of NJM car insurance for her very particular needs. Full Story: [Adweek]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief brings back Jodie Sweetin to Sizzler]( [Mischief brings back Jodie Sweetin to Sizzler]( (Sizzler USA/YouTube) Mischief @ No Fixed Address reunited actor Jodie Sweetin from "Full House" with Sizzler, recreating their classic ad from 1987 in a "Still As Great As Ever" campaign running across connected TV, social media, YouTube and earned media. One spot begins with Sweetin playing an excerpt from the original ad on her smartphone, before going on to explain why the restaurant chain, and she, are still going strong. Full Story: [Muse by Clio]( (7/17), [Adweek]( (7/17), [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Boathouse's Margaret McGovern talks favorite work]( Margaret McGovern, executive creative director of Boathouse, talks about creative inspirations and favorite work. McGovern explains why she's proud of a recent campaign for the American Diabetes Association and how she was inspired by Nike's 1995 "If You Let Me Play" spot. Full Story: [Muse by Clio]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Margaux Joffe: Support neurodiversity in advertising]( Margaux Joffe, founder of the Kaleidoscope Society, writes about her experience of being diagnosed with ADHD at the age of 29 when she was an advertising producer and offers advice to the industry on how to support neurodivergent employees. "Companies need different minds, not only to solve client briefs, but also to solve some of the world's pressing crises," Joffe writes, adding, "Neurodiversity is our most underutilized creative resource." Full Story: [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Sources: Creative up for review at Sonic]( Sources report that Sonic Drive-In is reviewing its creative business, which has been managed by Mother Los Angeles since 2019. The brand invested $293 million in US measured media last year, an increase from 2021's $278 million, according to Vivvix. Full Story: [Ad Age (tiered subscription model)]( (7/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Threads follows Twitter with viewing limits]( Threads follows Twitter with viewing limits (Chesnot/Getty Images) The Threads app is imposing viewing limits amid increasing spam attacks, says Instagram Head Adam Mosseri. Meta CEO Mark Zuckerberg says initial growth of the new app "was off the charts," returning daily users are "ahead of what we expected" and "[t]he focus for the rest of the year is improving the basics and retention." Full Story: [Social Media Today]( (7/17), [Deadline Hollywood]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Supporting employee growth]( Dedicated to supporting agency professionals, the [4A's Learning Institute]( offers an ever-growing library of live workshops, certificate programs and on-demand courses. 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