WPP agencies, August create "The Tampon Test"

Translation debuts "Countdown" for the Big 12 | WPP agencies, August create "The Tampon Test" | Publicis invites you to shop from famous Walmart carts Created for {EMAIL} | [Web Version]( July 13, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Translation debuts "Countdown" for the Big 12]( [Translation debuts "Countdown" for the Big 12]( (Big 12 Conference/YouTube) Translation created a 60-second "Countdown" spot for the Big 12 Conference that showcases college athletes and is narrated by rapper BigXthaPlug. The ad celebrates the history and future of the Big 12 and "is about embracing the new world of college athletics," says Translation founder and CEO Steve Stoute. Full Story: [Ad Age (tiered subscription model)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Nexxen From the buy-side to the sell-side, digital to linear, planning to activation to measurement and optimization, Nexxen is here to empower you to utilize video and Connected TV in the most meaningful ways, today and in the future. [Learn More]( ADVERTISEMENT: [] Creative [] [WPP agencies, August create "The Tampon Test"]( [WPP agencies, August create "The Tampon Test"]( (August/Instagram) WPP's VMLY&R, Hogarth, BCW and The Vault collaborated to create "The Tampon Test" for August, a box of tampons that hides a pregnancy test. The push is designed to make women aware that the online data from purchases can be used against them following the overturning of Roe v. Wade. Full Story: [MediaPost Communications (free registration)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis invites you to shop from famous Walmart carts]( [Publicis invites you to shop from famous Walmart carts]( (Walmart/YouTube) Publicis Groupe created a "Welcome to Your Walmart" campaign that enables consumers to purchase items from shopping carts curated by Barbie, quarterback Patrick Mahomes and musician Becky G. Short films show what each star gets up to in their downtime and what they buy from Walmart, and the campaign is running across TV, digital and paid and organic social, including a live Facebook shopping event with Becky G. Full Story: [Ad Age (tiered subscription model)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [FCB Health's Erica Thwaites talks favorite work]( Erica Thwaites, vice president and creative director at FCB Health, talks about creative inspirations and favorite work. Thwaites explains why "Still Not Out of the Water" is a favorite project, an admiration for "The Waiting Room" by Apple and about being excited to see where AI takes health care marketing. Full Story: [Muse by Clio]( (7/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Edelman's Judy John talks career, creativity]( Judy John, global chief creative officer at Edelman, talks about her career at Leo Burnett and her progress in building a global creative team within Edelman. John explains the company's new creative focus and putting action at the heart of its work, which is exemplified by its "See My Skin" campaign for Vaseline. Full Story: [Campaign US (tiered subscription model)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from the Global Business Travel Association [Q&A: What does the future hold for business travel?]( Global Business Travel Association CEO Suzanne Neufang discusses the evolution of business travel, the industry's growing focus on sustainability and what will be on the agenda for the association's annual GBTA Convention in August. This year's Convention will cover "timely topics including navigating new retailing models, creating sustainable travel programs and understanding changing traveler expectations," Neufang said.[Read more.]( [] Agency News [] [Karen Kaplan is leaving Hill Holliday]( Karen Kaplan, CEO of Hill Holliday, is stepping down after a decade in the role and 41 years at the agency, with President Chris Wallrapp taking on the position. "It's been the honor of a lifetime," Kaplan said, while Wallrapp stated, "Karen has been a great mentor, boss, friend and confidant and, as we look ahead, I believe there's no better tribute to her than to live by her example." Full Story: [MediaPost Communications (free registration)]( (7/12), [Ad Age (tiered subscription model)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Juan Woodbury leaves Dentsu to lead Coca-Cola at Ogilvy]( Ad Age (tiered subscription model) (7/12) [] - [Highdive joins State Farm's agency lineup]( Ad Age (tiered subscription model) (7/12) [] Media & Technology Trends [] ["Empathy-based practices" can mitigate AI risks]( The rapid rise of AI tools could fuel risks such as copyright issues, data privacy compliance and misinformation without leaving "ample time nor space to create preventative measures," writes Asa Hiken. "Good strategists and creatives working in shops with systems-thinking rigor and empathy-based practices can correct these [risks], but using AI to analyze, ideate, create and optimize stands to perpetuate them," says Raw Materials CEO John Roescher. Full Story: [Ad Age (tiered subscription model)]( (7/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Foundation]( The [4A's Foundation]( exists to advocate for and connect diverse talent to the marketing industry, working to foster a culture of curiosity, creativity and craft to fuel a more equitable future. The Foundation offers life-changing programs and initiatives aimed at discovering and cultivating talent across their educational and professional career journey. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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