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Walton Isaacson creates "Solid Black" for Doritos

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W+K spoofs teen horror movies for Samsung Galaxy | Walton Isaacson creates "Solid Black" for Doritos

W+K spoofs teen horror movies for Samsung Galaxy | Walton Isaacson creates "Solid Black" for Doritos | Omelet touts Google Play Games with Caitlin Reilly Created for {EMAIL} | [Web Version]( July 10, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K spoofs teen horror movies for Samsung Galaxy]( [W+K spoofs teen horror movies for Samsung Galaxy]( (Samsung/YouTube) Wieden+Kennedy Amsterdam created a global "Join the Flip Side -- Season 2" spot touting the Samsung Galaxy Z Flip4, which is running across TV, cinema, digital and social. The humorous ad parodies teen horror movies, showing teenagers at a summer camp trying to escape the curse of switching smartphones. Full Story: [Muse by Clio]( (7/7), [Ad Age (tiered subscription model)]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Walton Isaacson creates "Solid Black" for Doritos]( [Walton Isaacson creates "Solid Black" for Doritos]( (Doritos/YouTube) Walton Isaacson created a 60-second "Solid Black" spot for Doritos that highlights the brand's Black Changemakers program, in partnership with the PepsiCo Foundation. The spot features 2022 Changemaker DJ Mr. Rogers introducing three of this year's honorees, and is running through the summer across linear TV, digital and social, with media handled by OMD and D3 managing social. Full Story: [MediaPost Communications (free registration)]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Omelet touts Google Play Games with Caitlin Reilly]( [Omelet touts Google Play Games with Caitlin Reilly]( (Google Play/YouTube) Omelet is touting Google Play Games with a "Mobile Games Are Going Big" campaign, which features an anthem spot starring actor Caitlin Reilly that's directed by Zach Woods. The ad opens with Reilly inviting viewers into her home, before she demonstrates how easy it now is to switch between playing her favorite games on mobile and desktop. Full Story: [Adweek]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Pereira O'Dell's Rob Lambrechts talks favorite work]( Rob Lambrechts, chief creative officer at Pereira O'Dell, talks about creative inspirations and favorite work. Lambrechts explains why he's proud of "[90 Minutes of Air Conditioning](" for Midea and how he was inspired by Gap's "Golf" ad, directed by David Fincher. Full Story: [Muse by Clio]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why 22squared founded Trade School]( Genna Franconi, founder and president of 22squared's Trade School, talks about why the content agency was founded and how it brings together strategy and creative to meet content demands. "After a sudden explosion of content needs, that was a moment in time in which several of us at 22squared sort of circled the wagons and said,'We have to do this differently,' " Franconi says. Full Story: [Digiday (tiered subscription model)]( (7/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Ad jobs at highest levels in more than 20 years]( Ad jobs at highest levels in more than 20 years (Pixabay) Jobs in advertising, public relations and related services, 46% of which are made up of agency employment, rose by 2,200 to hit 497,500 in June, the highest level since March 2001, the US Bureau of Labor Statistics reported. Jobs at ad agencies hit 229,900 in May, up 300 to reach an all-time high. Full Story: [Ad Age (tiered subscription model)]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta courts ad execs to trial Threads app]( Meta courts ad execs to trial Threads app (SOPA Images/Getty Images) Meta is trying to entice agencies and brands to Threads by highlighting its potential to become the new Twitter, current brand safety and community standards and planned interoperability with Mastodon, direct messaging, trends and search functions. Marketers say the app has great potential, including the ability to attract newcomers, as VaynerMedia's Gary Vaynerchuk notes, "Brands that may never have understood Twitter and its rhythms could see Threads as a new beginning." Full Story: [Ad Age (tiered subscription model)]( (7/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Media Essentials: From Chaos to Clarity]( The [Media Essentials certificate program]( provides foundational knowledge for new and non-media advertising professionals on a broad range of media subjects. Participants will receive a big picture overview of the digital media landscape and the timely and timeless principles for using media to connect consumers with brands. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Johannes Leonardo convenes a "Council of Franks"]( Ad Age (tiered subscription model) [] - [The ROI on Edelman's LGBTQ+ task force]( Adweek [] - [Preacher, Foot Locker declare "It's Sneaker Season"]( Ad Age (tiered subscription model) [] - [CP+B named creative partner by TGI Friday's]( Campaign US (tiered subscription model) [] - [BBDO shows AT&T on a "Next Level Mission"]( ShootOnline (free content) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I dream. Sometimes I think that's the only right thing to do. [Haruki Murakami](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

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