Johannes Leonardo convenes a "Council of Franks"

Johannes Leonardo convenes a "Council of Franks" | DDB NY, Gift of Life show bond between donors, patients | Uncommon, RuPaul use Independence Day to support drag Created for {EMAIL} | [Web Version]( July 5, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Johannes Leonardo convenes a "Council of Franks"]( [Johannes Leonardo convenes a "Council of Franks"]( (Oscar Meyer/YouTube) Johannes Leonardo created a "Council of Franks" for Oscar Meyer, which is shown in humorous spots as its members deliberate on the deliciousness of the brand's 100% Beef Franks, watching "testimony" in the form of the hot dogs sizzling on a grill. The push is running across TV and digital video, and includes a playlist of songs sung by performers with Frank in their name. Full Story: [Ad Age (tiered subscription model)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [DDB NY, Gift of Life show bond between donors, patients]( [DDB NY, Gift of Life show bond between donors, patients]( (Unsaid Studio/Vimeo) DDB New York (now adam&eveDDB), with Unsaid Studio, created a short film for Gift of Life that spotlights how the charity pairs bone marrow donors with cancer patients, highlighting their bond for life through shared letters in their names. The film showcases out of home, print and digital executions of the creative. Full Story: [ShootOnline (free content)]( (7/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Uncommon, RuPaul use Independence Day to support drag]( [Uncommon, RuPaul use Independence Day to support drag]( (Uncommon/Twitter) Uncommon created an out-of-home billboard in Times Square to tout the "Werq the World" tour by "Ru Paul's Drag Race," which features an 18th-century painting depicting the signing of the Declaration of Independence. The activation encourages people to support their local LGBTQ+ charities and features hot pink copy noting, "The Declaration of Independence was written by men in wigs, heels and tights," adding, "Drag is a First Amendment right." Full Story: [The Drum (free registration)]( (7/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs share trend predictions]( Agency executives make predictions for the second half of the year, from increasing disillusionment about generative AI to the "Funghi Future." The latter is explained by Momentum Worldwide's Lisa Gramling, who predicts the use of mushrooms in skin care and for sustainable fashion "is a trend that we'll still be talking about in 2024 and beyond." Full Story: [The Drum (free registration)]( (7/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Huge's global CCO: How generative AI boosts creativity]( Generative AI can be a positive disruptor for advertising, freeing agencies from mundane tasks to focus on what really matters -- creativity, writes Fura Johannesdottir, global chief creative officer at Huge. "AI is not an efficiency play. It's about being more creative, more effectively, than ever before," Johannesdottir writes. Full Story: [Adweek]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Havas Media creates "Meaningful Ad Unit"]( Havas Media North America partnered with Adelaide to create a proprietary "Meaningful Ad Unit" available for its US clients. The partnership is part of the agency's long-term plan "to create the largest global attention database, a proprietary platform that enables our teams to deliver better media experiences for our clients," says Havas Media's Mike Bregman. Full Story: [MediaPost Communications (free registration)]( (7/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram's Twitter rival Threads comes out Thursday]( [Instagram's Twitter rival Threads comes out Thursday]( (Lia Haberman/Twitter) Instagram has begun accepting pre-orders for its stand-alone microblogging app Threads on Apple's App Store in the US and has scheduled Thursday for the beginning of a global rollout, with the exception of Europe. Screenshots indicate users will be able to maintain Instagram usernames and "like," "reply" or repost messages. Full Story: [Social Media Today]( (7/4), [TechCrunch (tiered subscription model)]( (7/3), [CBS News]( (7/4), [The Wall Street Journal]( (7/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Redefining the future of advertising talent]( 4A's and Catalyte have [partnered to create]( a more diverse, dynamic and inclusive advertising industry. Catalyte's end-to-end, AI-driven, re-skilling program makes significant strides to eliminate hiring bias and creates opportunities based on aptitude, regardless of background or education, providing a highly-skilled and de-risked hiring process for agencies. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I was told the only limitations I would ever face were those I placed upon myself. 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