CP+B named creative partner by TGI Friday's

BBDO shows AT&T on a "Next Level Mission" | Gale uses AR to tout Bomb Pop's July 4 collection | Ten Advertising targets Asian Americans for Hyundai Created for {EMAIL} | [Web Version]( July 3, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO shows AT&T on a "Next Level Mission"]( [BBDO shows AT&T on a "Next Level Mission"]( (AT&T Business/YouTube) BBDO created a 30-second "Next Level Mission" spot for AT&T Business that touts its fast and reliable network. The ad shows a car speeding through city traffic, directed in real-time by a staff in a control room, who help the organ transplant team make their delivery in time to the hospital's operating theater. Full Story: [ShootOnline (free content)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Building brands with emerging media Did you know brand recall influences nearly 40% of brand lift in podcast ads, social media and sponsored content advertising? Our report pinpoints exactly what moves the needle for brand building across these emerging channels. [Download the "Secrets of Success" report for brand building.]( ADVERTISEMENT: [] Creative [] [Gale uses AR to tout Bomb Pop's July 4 collection]( Gale uses AR to tout Bomb Pop's July 4 collection Casalegno (Bomb Pop/PRNewswire) Gale's July 4 campaign for Bomb Pop features an augmented reality Snapchat lens that enables users to virtually check out and purchase the brand's Summer of Bomb Pop collection, which includes a cooler, T-shirt, beach ball, towel and disposable camera. The collection was created in collaboration with actor Gavin Casalegno and musician and designer Andrey Azizov. Full Story: [Adweek]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ten Advertising targets Asian Americans for Hyundai]( [Ten Advertising targets Asian Americans for Hyundai]( Chinese version of "Hot Spot" from Ten Advertising and Hyundai (Hyundai Media Center) Ten Advertising is targeting Asian American audiences for Hyundai, showcasing the automaker's electric Ioniq 5 and Ioniq 6 vehicles with the tagline, "It's Your Journey." A 60-second "Hot Place" spot, in Korean and Chinese, shows a family using their Hyundai cars to generate electricity for an outdoor movie showing during a neighborhood power outage. Full Story: [MediaPost Communications (free registration)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [RPA's Joe Baratelli talks favorite work]( Joe Baratelli, chief creative officer at RPA, talks about creative inspirations and favorite work. Baratelli explains why creating "[Outdoor Rink](" for Honda and the NHL is one of his favorite projects and why he's proud of Honda's "[Forever Determined](." Full Story: [Muse by Clio]( (7/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to become ethical AI users]( Safeguarding ad placements, ensuring proper targeting, prioritizing authenticity and establishing ethical boundaries are among nine ways marketers using AI can ensure they maintain "accountability, transparency and fairness," writes Wavemaker North America CEO Sharb Farjami. By embracing these guidelines, marketers can use AI to "drive improved business outcomes while cultivating consumer trust." Full Story: [Ad Age (tiered subscription model)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Teach Yourself VISUALLY Microsoft Teams FREE for a Limited Time - Expires 7/12/2023]( - [Mastering Linux System Administration ($30.00 Value) FREE for a Limited Time - Expires 7/12/2023]( - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( [] Agency News [] [CP+B named creative partner by TGI Friday's]( Crispin Porter + Bogusky was appointed as a new creative partner for TGI Friday's, hired to develop an integrated creative platform over a three to five year time frame. "The Crispin team was the clear choice for us given the agency's strong reputation for breakthrough big idea campaign work, wealth of casual dining restaurant industry expertise and strategic horsepower," said TGI Friday's Tiffany Wilburn. Full Story: [Campaign US (tiered subscription model)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Musk: "System manipulation" is reason for capped tweets]( Musk: "System manipulation" is reason for capped tweets Musk (Anadolu Agency/Getty Images) Twitter is trying to counter "extreme levels of data scraping and system manipulation" that's been causing site degradation by temporarily limiting the number of tweets accounts can view daily and by requiring individuals to be logged into the site to view posts, says owner Elon Musk. Insider Intelligence principal analyst Jasmine Enberg says the caps won't "make it any easier to convince advertisers to return" and could be "catastrophic" for Twitter's ad business. Full Story: [CNBC]( (7/1), [Reuters]( (7/3), [The Wall Street Journal]( (7/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Supporting employee growth]( Dedicated to supporting agency professionals, the [4A's Learning Institute]( offers an ever-growing library of live workshops, certificate programs and on-demand courses. Stretching across every aspect of the industry and every role, the Learning Institute has something to help every agency professional grow. [Learn more](. 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