How an "Alternate Reality" dominated Cannes creative

VMLY&R invites you to Virgin Voyages with "Jen AI" | W+K takes Old Spice into "The Witcher" | 72andSunny makes a skippable YouTube ad with a twist Created for {EMAIL} | [Web Version]( June 29, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [VMLY&R invites you to Virgin Voyages with "Jen AI"]( [VMLY&R invites you to Virgin Voyages with "Jen AI"]( (Virgin Voyages/YouTube) VMLY&R created a "Jen AI" campaign for Virgin Voyages that features a 60-second spot starring the actual Jennifer Lopez, who sits on one of the brand's cruise ships explaining its perks as footage switches to a high-tech room where employees seemingly control the star using an artificial intelligence capture chair. The push enables customers to share personalized invites from Lopez with family and friends using generative AI. Full Story: [Ad Age (tiered subscription model)]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring your vision to life with MNTN VIVA Our new standalone platform puts AI to work creating ads you'll actually want to use. MNTN VIVA combines some of the best generative AI tools available with an intuitive editing environment made for marketers. [Join the waitlist here.]( ADVERTISEMENT: [] Creative [] [W+K takes Old Spice into "The Witcher"]( [W+K takes Old Spice into "The Witcher"]( (Old Spice/YouTube) Wieden+Kennedy Portland is celebrating the third season of Netflix's "The Witcher" for Old Spice with a humorous spot featuring Jeremy Crawford as his character from the show, Yarpen Zigrin. The ad shows Zigrin realizing he's a bit smelly before he's transported to a magical world where he freshens up using Old Spice while sitting on a unicorn. Full Story: [Muse by Clio]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny makes a skippable YouTube ad with a twist]( [72andSunny makes a skippable YouTube ad with a twist]( (Thomas Dobbs/YouTube) 72andSunny marked the one-year anniversary of the overturning of Roe v. Wade with a YouTube video targeting those who are anti-choice, which tells viewers that free abortion care will be provided to someone if they skip the ad. "Made by Choice" reframes the meaning of "pro-life" and was created in partnership with the Abortion Freedom Fund, August, Mayday, Plan C, Stix and Wisp. Full Story: [ShootOnline (free content)]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [DeVito/Verdi's Vinny Tulley talks favorite work]( Vinny Tulley, creative director at DeVito/Verdi, talks about creative inspirations and favorite work. Tulley explains why The Pro-Choice Public Education Project is one of his favorite campaigns and why he's proud of the agency's recent work for BayCare Health System. Full Story: [Muse by Clio]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How an "Alternate Reality" dominated Cannes creative]( The creative celebrated at this year's Cannes Lions has moved on from the "Era of Outrage" to a world of "Alternate Reality," writes McCann Worldgroup's Craig Bagno. "The dominant feature of so much of the interesting work is that it created a tangible version of the world that ought to be -- as opposed to the world that is," Bagno writes. Full Story: [Campaign US (tiered subscription model)]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [TKT named AOR for Black audiences by Stellantis]( TKT named AOR for Black audiences by Stellantis (TKT & Associates/LinkedIn) TKT & Associates was hired by Stellantis North America as its first agency of record for marketing to Black consumers. Stellantis North America Head of Marketing Marissa Hunter said TKT defeated "five or six" other shops to win the account. Full Story: [MediaPost Communications (free registration)]( (6/28), [Ad Age (tiered subscription model)]( (6/28), [Adweek]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Redditor protests continue to cause unease among brands]( Redditor protests continue to cause unease among brands (SOPA Images/Getty Images) Advertising executives are becoming increasingly wary of Reddit ad buys as Redditors ramp up protests against new API charges by adding disparaging tags to subreddits and allowing users to post pornography. While Reddit says brand safety controls are operating as usual, Tinuiti and Daypart.AI executives say they're encouraging brands to pause or curtail platform spending. 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