Do group brainstorms make creatives feel undervalued?

Omelet, Netflix make Hemsworth sweat ... on a billboard? | Colle McVoy, Cub Cadet unveil sneakers for lawn-mowing | Alto, Consumer Cellular court over 55s with Ted Danson Created for {EMAIL} | [Web Version]( June 28, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Omelet, Netflix make Hemsworth sweat ... on a billboard?]( [Omelet, Netflix make Hemsworth sweat ... on a billboard?]( (Netflix/Twitter) Omelet created an out-of-home campaign for Netflix that touts the movie "Extraction 2" with billboards that seemingly show sweat dripping off Chris Hemsworth's face. "Action so intense our billboards sweat," copy reads, while a 30-second spot shows passersby reacting to the activation. Rapport handled the media buys, which include OOH in Los Angeles and New York City. Full Story: [Muse by Clio]( (6/27), [Ad Age (tiered subscription model)]( (6/27), [The Drum (free registration)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring your vision to life with MNTN VIVA Our new standalone platform puts AI to work creating ads you'll actually want to use. MNTN VIVA combines some of the best generative AI tools available with an intuitive editing environment made for marketers. [Join the waitlist here.]( ADVERTISEMENT: [] Creative [] [Colle McVoy, Cub Cadet unveil sneakers for lawn-mowing]( [Colle McVoy, Cub Cadet unveil sneakers for lawn-mowing]( (Cub Cadet/YouTube) Colle McVoy and Cub Cadet created the perfect pair of sneakers for mowing the lawn, designed by Omar Bailey, with PR support for the campaign from Exponent. A short film shows Bailey developing the shoe, incorporating elements reflecting the brand's lawn mowers. Full Story: [Muse by Clio]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Alto, Consumer Cellular court over 55s with Ted Danson]( [Alto, Consumer Cellular court over 55s with Ted Danson]( (Consumer Cellular/YouTube) Alto created a "Freedom Calls" campaign for Consumer Cellular that stars actor Ted Danson, who shows how people over the age of 55 are making the most of their free time. The push, running across TV, social media, radio and print, aims "to show that there are people at this age demographic out there doing these things," says Alto's Dan Kroeger. Full Story: [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Nexxen Through technology and great customer support, we're committed to maximizing your digital & CTV yield, and empowering you to do the same with advanced self-serve planning, selling and ad serving solutions.[Learn More]( ADVERTISEMENT: [] Agency Insider [] [Do group brainstorms make creatives feel undervalued?]( A [tweet from creative director Julian Rad](, which spotlighted how creatives are being devalued by agency practices such as group brainstorms, drew attention and is reflective of how many in creative departments feel. "As an industry, we have to be very careful in saying that ideas can come from anywhere," says Cartwright founder and Chief Creative Officer Keith Cartwright, adding, "There's collaboration, which is important, but there's collaboration run amok." Full Story: [Ad Age (tiered subscription model)]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency execs talk bisexual representation in creative]( The successful portrayal of bisexual people in creative is falling behind LGBTQI+ representation in general, writes Do the WeRQ's Graham Nolan, who seeks advice from agency executives on how to counter this. "[W]e have to reframe the perception that the queer community is a monolith," says Orci's Diego Andrade, while Hook's Paul LaFleur advises, "Find those authentic voices and let their natural stories unfold." Full Story: [Muse by Clio]( (6/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( What's holding back marketers? Access global and regional marketing trends, advertiser sentiments around streaming and the opportunities and challenges of cross-media measurement in our 2023 Nielsen Annual Marketing Report. [Read the report.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [Orchard wins creative for Etsy]( Orchard has replaced 72andSunny as Etsy's creative agency and will develop the brand's US and UK holiday campaigns. Etsy's Andrew Sinkov said Orchard "demonstrated an ability to mine the richness of Etsy's brand in bold, new ways that will stand apart and draw shoppers in during a noisy time of year." Full Story: [Ad Age (tiered subscription model)]( (6/27), [MediaPost Communications (free registration)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Gen Z's views on media, brand loyalty & authenticity Download "Gen Z's Digital Discovery: Strategies for Brands to Connect" for free and learn about this unique generation's unique media habits across three distinct life stages, how they're defying popularity norms, and their perception of the advertising value exchange. [Get the report]( ADVERTISEMENT: [] Media & Technology Trends [] [Google fails to uphold video ad assurances, per report]( Google breached its quality standards for approximately 80% of video ads placed on third-party sites from 2020 until 2023, per Adalytics analysis of campaigns from more than 1,100 brands. Google says the Adalytics report "makes many claims that are inaccurate and doesn't reflect how we keep advertisers safe," while UM Worldwide's Joshua Lowcock is among those calling on Google to "refund clients for any fraud and impressions that failed to meet Google's own policies." Full Story: [The Wall Street Journal]( (6/27), [Search Engine Journal]( (6/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Foundation]( The [4A's Foundation]( exists to advocate for and connect diverse talent to the marketing industry, working to foster a culture of curiosity, creativity and craft to fuel a more equitable future. The Foundation offers life-changing programs and initiatives aimed at discovering and cultivating talent across their educational and professional career journey. [Learn more](. 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