John Wren: Creativity depends on people, not AI

McCann, U.S. Bank spotlight children "Translators" | Joan, ZenBusiness turn report cards into opportunity | The Kitchen, Heinz drop "15 Minutes of Flavor" Created for {EMAIL} | [Web Version]( June 14, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McCann, U.S. Bank spotlight children "Translators"]( [McCann, U.S. Bank spotlight children "Translators"]( (U.S. Bank/YouTube) McCann Worldgroup created a short "Translators" documentary for U.S. Bank, which debuted at the Los Angeles Latino International Film Festival and is airing at the Tribeca Festival. The piece was directed by Park Pictures' Rudy Valdez, and a trailer tells the stories of three children who act as translators for their non-English speaking parents. Full Story: [ShootOnline (free content)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 2023 Nielsen Annual Marketing Report See what's in, what's out and what's up in the air for global marketers. [Read the report.]( ADVERTISEMENT: [] Creative [] [Joan, ZenBusiness turn report cards into opportunity]( Joan Creative created a spot for ZenBusiness targeted at neurodiverse graduates, which shows report cards being shredded and made into 2,023 LLC papers, available free, along with six weeks of business coaching with Synergies Work. "Report cards represent the ultimate symbol of judgment when it comes to our education system," says Joan's Tom Francesconi, adding, "[W]e challenged ourselves to not simply tear these symbols down, but to transform them into something meaningful." Full Story: [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Kitchen, Heinz drop "15 Minutes of Flavor"]( The Kitchen, Heinz drop "15 Minutes of Flavor" (Kraft Heinz) The Kitchen created a "15 Minutes of Flavor" campaign for Heinz that features viral stars from the past touting the release of six new limited-edition sauce flavors, which will debut monthly at select restaurants. The push, with media managed by Starcom's Publicis 57 and PR and creator marketing handled by Zeno Group, is running across TikTok and Instagram. Full Story: [Marketing Dive]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Hard Truth About Google Analytics 4 and Attribution Explore GA4's nuances and limitations in our eBook. Unlock alternatives and sharpen your marketing attribution tactics. Take your marketing strategy to the next level - [download now!]( ADVERTISEMENT: [] Agency Insider [] [John Wren: Creativity depends on people, not AI]( Omnicom CEO and Chair John Wren explores how creativity is evolving and the effect of artificial intelligence. "AI can never replace the inspiration and genius that comes from great creative. Our people and their creativity will remain our greatest asset," Wren says. Full Story: [Campaign US (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB Health's Fabio Rodrigues talks favorite work]( Fabio Rodrigues, executive vice president and group creative director at FCB Health, talks about health care marketing and favorite work. Rodrigues explains why he's proud of "Lil Sugar" and Change the Ref's "The Unfinished Votes." 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Full Story: [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [New ad platform offers attention-based reporting]( Outbrain partnered with Adelaide to launch Onyx, a programmatic ad inventory platform available through demand-side platforms that uses artificial intelligence, machine learning, contextual signals and first-party data for interactive ad placement and attention-based reporting. Brands can target ads to run alongside contextually relevant articles with interest-based segments and are charged CPM-based pricing. Full Story: [Digiday (tiered subscription model)]( (6/14), [AdExchanger (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's: Your Partner Hub]( The talent you need, when you need it. 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[Charlotte Bronte](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036