18 agency leaders make Adweek's Creative 100

OpenX shows that Coke always goes with the "best" food | Zulu Alpha Kilo asks is it cake or KitchenAid? | Dentsu showcases new look for 7-Eleven's Slurpee Created for {EMAIL} | [Web Version]( June 13, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [OpenX shows that Coke always goes with the "best" food]( WPP OpenX, with VMLY&R taking the lead, created a global print campaign for Coca-Cola that features real restaurant signs from around the world, all of which claim to have the best of something and also feature Coke on their signage. The ads, which are first rolling out in North America, feature the copy, "One thing we agree on," indicating that Coke should always complement the "best" food. Full Story: [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shelf Stable Milk for Schools Realize the operational efficiencies, sustainability potential, and cost savings of including aseptic cartons for dairy milk within your school lunch program. [Read More]( ADVERTISEMENT: [] Creative [] [Zulu Alpha Kilo asks is it cake or KitchenAid?]( [Zulu Alpha Kilo asks is it cake or KitchenAid?]( (KitchenAid_CA/Instagram) Zulu Alpha Kilo tapped April Julian from Netflix's "Is It Cake" to make cakes in the form of KitchenAid appliances, using the brand's Stand Mixer, Fridge and Range. A 30-second spot showcases Julian's creations and ends with the copy, "Have your kitchen and eat it too," with social spots showing each appliance. Full Story: [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu showcases new look for 7-Eleven's Slurpee]( [Dentsu showcases new look for 7-Eleven's Slurpee]( (7-Eleven/YouTube) Dentsu's "Anything Goes" campaign for 7-Eleven showcases a new look for its Slurpee brand, including a refreshed logo and cup design. Ads center around the colors of each Slurpee flavor, and the campaign is running across linear and connected TV, social, radio, streaming audio, search and display. Full Story: [Adweek]( (6/12), [Marketing Dive]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 40 Under 40 Los Angeles | June 21 Celebrating leading visionaries in the television industry. From OTT, cross-platform and new metrics, to big data, digital disruption and economic challenges - the development and delivery of content is transforming like never before. Who's at the forefront of this revolution in the industry? A special group of creative, imaginative, tech-savvy, visionaries with new perspectives and game-changing ideas. [Book your ticket now!]( ADVERTISEMENT [] Agency Insider [] [SS+K's Lucas Crigler on the importance of allyship]( Lucas Crigler, creative director at SS+K, talks about coming out while at Nail Communications and how the support of the agency's founders, Brian Gross and Alec Beckett, along with other allies in advertising, was vital. "They believed in me and supported my professional goals as I continued to grow into my authentic self as a transgender man," Crigler writes. Full Story: [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WPP CEO Mark Read on what AI has done for creativity]( WPP CEO Mark Read dives into creativity, spanning the use of artificial intelligence, purpose-driven work and the importance of collaboration. "The creative class is growing at an exponential rate and will only get bigger as AI puts creative tools in the hands of millions," Read says. Full Story: [Campaign US (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( What's holding back marketers? Access global and regional marketing trends, advertiser sentiments around streaming and the opportunities and challenges of cross-media measurement in our 2023 Nielsen Annual Marketing Report. [Read the report.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [18 agency leaders make Adweek's Creative 100]( As part of its 2023 Creative 100 list, Adweek selected 18 agency leaders, honoring them for driving advertising forward. Those selected include Preacher's Rob Baird, Omelet's Thas Naseemuddeen, Orchard's David Kolbusz, The Observatory's Linda Knight, Mischief @ No Fixed Address' Greg Hahn, PPK's Garrett Garcia, Mother New York's Oriel Davis-Lyons and Translation's Jason Campbell. Full Story: [Adweek]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Todd Triplett joins Known as first worldwide ECD]( Ad Age (tiered subscription model) (6/12) [] - [Serviceplan Group expands into US with Pereira O'Dell, L&C]( Adweek (6/12) Why GA4 Won't Work for Attribution Struggling with GA4 for attribution? Discover how to navigate the cookieless era with precision. Our guide provides effective strategies for accurate attribution without relying on cookies. Enhance your marketing efforts and make data-driven decisions confidently. Don't let GA4 limitations hold you back! [Read the guide.]( ADVERTISEMENT: [] Media & Technology Trends [] [GroupM: AI playing major role in 2023 ad revenue]( The global ad sales pace will pick up from a slow first half and see 2023 end with 5.9% growth to $874.5 billion, with US sales growing 5.1% to reach $325.3 billion, per GroupM. Digital advertising growth will slow to 8.4%, artificial intelligence is expected to play a role in at least half of ad revenue this year, and there'll be solid gains from digital out-of-home (26.1%), connected TV (13.2%) and retail media (9.9%), GroupM reports. Full Story: [AdExchanger (tiered subscription model)]( (6/12), [The Wall Street Journal]( (6/12), [MediaPost Communications (free registration)]( (6/12), [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] One person's punk rock is another person's singing 'Om' or playing harp. 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