TBWA\Chiat\Day, Gatorade, Eminem say "Be Like Mike"

TBWA\Chiat\Day, Gatorade, Eminem say "Be Like Mike" | Mekanism, Martha Stewart get active with Silvertree | Terri & Sandy shows Cambio has "Rich Taste, Less Waste" Created for {EMAIL} | [Web Version]( June 12, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\Chiat\Day, Gatorade, Eminem say "Be Like Mike"]( TBWA\Chiat\Day L.A. brings back the "Be Like Mike" jingle and old ad footage of Michael Jordan to open a new 30-second spot for Gatorade. "The Way to Be Great" is voiced by Eminem and features clips of athletes and sporting legends such as Serena Williams, Lionel Messi, Sydney McLaughlin, Jayson Tatum and Elena Delle Donne. Full Story: [Ad Age (tiered subscription model)]( (6/9), [MediaPost Communications (free registration)]( (6/9), [Muse by Clio]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 40 Under 40 Los Angeles | June 21 Celebrating leading visionaries in the television industry. From OTT, cross-platform and new metrics, to big data, digital disruption and economic challenges - the development and delivery of content is transforming like never before. Who's at the forefront of this revolution in the industry? A special group of creative, imaginative, tech-savvy, visionaries with new perspectives and game-changing ideas. [Book your ticket now!]( ADVERTISEMENT [] Creative [] [Mekanism, Martha Stewart get active with Silvertree]( Silvertree, a direct-to-consumer wearable brand designed for active older people, has entered the market with a Mekanism campaign featuring Martha Stewart. An anthem 60-second spot shows Stewart's life on a spacious upstate New York farm, where Silvertree's alert device provides peace of mind, "just in case." Full Story: [Adweek]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Terri & Sandy shows Cambio has "Rich Taste, Less Waste"]( Terri & Sandy created the first national advertisements for Cambio Roasters: "Rich Taste, Less Waste." Illustrations and animated videos across social and digital media highlight the coffee brand's recyclable pods and sustainability ethos. Full Story: [MediaPost Communications (free registration)]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 2023 Nielsen Annual Marketing Report See what's in, what's out and what's up in the air for global marketers. [Read the report.]( ADVERTISEMENT: [] Agency Insider [] [Top creatives make their Cannes Lions predictions]( Creative leaders from top agencies predict which campaigns will win the most at this year's Cannes Lions Festival. Among the 41 picks, Mischief's Kevin Mulroy spotlights TBWA\Chiat\Day's "10 Minute Stay" for Hilton, while Wieden+Kennedy Portland's "Clash From The Past" for Clash of Clans is a top pick for many. Full Story: [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AAPI leaders at Grey on the Model Minority Myth]( Grey Group leaders Kathy Liu, Dan Ng and Ankit Vahia write about how the Model Minority Myth affects Asian American Pacific Islanders in the advertising world and call for agencies to make AAPI leadership a priority. "Stereotypes of AAPIs, like 'being only good at math,' 'being too pragmatic and not creative enough,' or 'being too timid for meetings' aren't as common as they once were," the trio write, "But when someone is hit with an AAPI stereotype, it can really define their career." Full Story: [Adweek]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Super Serious launched by Terry Crews, agency veterans]( Terry Crews has opened a bicoastal creative agency named Super Serious, with co-founders and agency veterans Paul Sutton and Matt O'Rourke. The shop just debuted its first campaign for Impossible Foods and Sutton explains, "We're keeping the model flexible, with the ability to ramp up and down to fit the need and get the right solution." Full Story: [Adweek]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Marketers grapple with AI trust issues]( Marketers are asking Google and Microsoft for the opportunity to opt out of artificial intelligence search and chatbot ad placement trials amid concerns regarding a lack of placement controls and performance reporting. Other marketers are seeking workarounds for Google's Performance Max, Meta's Advantage+, TikTok's Smart Performance Campaigns and other AI-powered ad tools to gain more insight into the workings of these "black box systems" and their value in driving campaign returns. Full Story: [Search Engine Land]( (6/9), [Digiday (tiered subscription model)]( (6/12), [Reuters]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Fallon, Harold Einstein create tiny "KeyBankers"]( Muse by Clio [] - [W+K NY, McDonald's celebrate Grimace's 52nd birthday]( Muse by Clio [] - [AKQA unboxes the all-electric Volvo EX30]( Ad Age (tiered subscription model) [] - [Dentsu, Illinois Lottery go live with Drew the Kiiid]( Muse by Clio [] - [TBWA\Chiat\Day lands on a fridge truth for LG]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] i thank the universe for taking everything it has taken and giving to me everything it is giving [Rupi Kaur](, poet, writer, illustrator [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036