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TBWA\Chiat\Day lands on a fridge truth for LG

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TBWA\Chiat\Day lands on a fridge truth for LG | GSD&M creates Fruit of the Loom, Southwest collectio

TBWA\Chiat\Day lands on a fridge truth for LG | GSD&M creates Fruit of the Loom, Southwest collection | Deloitte, AAA Insurance unite boy band legends Created for {EMAIL} | [Web Version]( June 9, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\Chiat\Day lands on a fridge truth for LG]( TBWA\Chiat\Day New York created a 40-second time-lapse video that shows a Dad transfixedly peering into a fridge as family life continues around him and day becomes night. The fridge then transforms into the LG InstaView, eliminating the need to open the door to view its contents, as copy reads, "The fridge made for gazing." Full Story: [Ad Age (tiered subscription model)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Hard Truth About Google Analytics 4 and Attribution Explore GA4's nuances and limitations in our eBook. Unlock alternatives and sharpen your marketing attribution tactics. Take your marketing strategy to the next level - [download now!]( ADVERTISEMENT: [] Creative [] [GSD&M creates Fruit of the Loom, Southwest collection]( GSD&M is targeting millennials and members of Generation Z with "The Get Away Collection," a co-branded set that includes a Fruit of the Loom comfort fleece and a $350 Southwest Airlines gift card. A video from TikTok star Rich Caroline has so far attracted 4.1 million views. Full Story: [Muse by Clio]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deloitte, AAA Insurance unite boy band legends]( Deloitte Digital is promoting AAA Insurance with Boys No More, a band featuring New Kids on the Block's Joey McIntyre, Boyz II Men's Wanya Morris, NSYNC's Joey Fatone and 98 Degrees' Nick Lachey. The campaign includes the "Make It Right" track and music video as well as TikTok content. Full Story: [Muse by Clio]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Media.Monks' Joe Devon on using AI for accessibility]( Joe Devon, head of accessibility at Media.Monks, explains how advertisers can use AI tools to improve accessibility for those with visual, hearing or mobility disabilities. "We've reached a new frontier for innovation, and those who lead the charge will be best able to deliver more personalized, accessible experiences for all," Devon writes. Full Story: [Ad Age (tiered subscription model)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Digitas' John Long talks favorite work]( John Long, senior vice president of creative at Digitas, talks about creative inspirations and favorite work. Long explains why working on the launch of the Samsung Galaxy Fold at Ogilvy was one of his favorite projects and talks about being inspired by Jeff Kling's work for Miller High Life. Full Story: [Muse by Clio]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Gretchen Walsh elevated to president at McKinney]( Gretchen Walsh was promoted from chief client officer to president by McKinney, with a focus on integrating the agency's services around influencer marketing, health and wellness and media. "I want to be able to have more clients, which we are already seeing, use more of our different capabilities to untap their potential and have those work together," Walsh said. Full Story: [Ad Age (tiered subscription model)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta's betting on AI, conversational app for growth]( Meta plans to build on "qualitative breakthroughs" with artificial intelligence and integrate the technology "into every single one of our products," such as upcoming AI image, text and video generators for Facebook and Instagram and Messenger and WhatsApp chatbots, said CEO Mark Zuckerberg during an employee meeting. Meta's also reportedly preparing to launch its standalone conversational app "as soon as we can" and has enlisted commitments from some celebrities for what it calls "its response to Twitter." Full Story: [CNBC]( (6/8), [The Wall Street Journal]( (6/8), [Axios]( (6/8), [The Verge]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? My work, whether perceived as good, bad or indifferent, speaks for itself. Elliot Page or Astrud Gilberto [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

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