Dentsu, Illinois Lottery go live with Drew the Kiiid

Oberland shows "Gunboxing" for Brady's End Family Fire | Johannes Leonardo pays homage to VW's past for ID Buzz | Dentsu, Illinois Lottery go live with Drew the Kiiid Created for {EMAIL} | [Web Version]( June 5, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Oberland shows "Gunboxing" for Brady's End Family Fire]( [Oberland shows "Gunboxing" for Brady's End Family Fire]( (End Family Fire/YouTube) Oberland created a "Gunboxing" social video series for Brady's End Family Fire initiative that features six athletes turning the tables on the unboxing trend by showing how to safely box up guns. "This is simply a common-sense way to prevent gun violence," says Oberland's Chris Plehal. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Johannes Leonardo pays homage to VW's past for ID Buzz]( Johannes Leonardo is showcasing Volkswagen's all-electric ID Buzz in out-of-home ads that pay homage to its 1960s predecessor, the VW Microbus, with bold two-tone colors and copy such as "two colors one spirit" and "back with a smile." The campaign includes digital video billboards and is running in New York City, including Times Square, and Los Angeles. Full Story: [Ad Age (tiered subscription model)]( (6/2), [Muse by Clio]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu, Illinois Lottery go live with Drew the Kiiid]( [Dentsu, Illinois Lottery go live with Drew the Kiiid]( (The Illinois Lottery/YouTube) Dentsu Creative and dentsu X teamed with hip-hop artist Drew The Kiiid, who created an original "Get It" track for the Illinois Lottery, which debuted as a live digital ad via iHeartMedia Chicago's WGCI-FM. A 30-second spot is set to the track and shows how easy it is to get the Illinois lottery app, whatever you're doing. Full Story: [Muse by Clio]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why mentoring is vital for female agency talent]( Formal mentoring programs are essential for agencies to nurture the next generation of female talent, but have been neglected due to lack of incentives and a focus on community resource groups, writes Maureen Maldari, founder and CEO of The BAM Connection. Maldari offers advice to both mentors and mentees, noting, "Mid-career calculations are vital to how many careers unfold; having a mentor during this timeframe is valuable." Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FerebeeLane's Robbie Cobb talks favorite work]( Robbie Cobb, creative director at FerebeeLane, talks about creative inspirations and favorite work. Cobb explains why working on Denny's social account was one his favorite projects and how he's been inspired by director Harold Einstein. Full Story: [Muse by Clio]( (6/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [Arnold Worldwide wins AOR for PNC Bank]( Arnold Worldwide won integrated marketing and creative agency of record for PNC Bank, replacing Deutsch New York following a review. "Arnold stood out in the agency review process for the team's ability to deliver sophisticated, data-driven thinking and breakthrough creative," said Amanda Rosseter, chief communications and brand officer at PNC Bank. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ad agency employment sets record in April]( Advertising, public relations and related services jobs increased by 2,600 in May to 496,600, which was up by 14,200 year over year for the month and marked the highest level since March 2001, according to US Bureau of Labor Statistics. US ad agency employment increased by 2,600 jobs in April to an all-time high of 229,800 jobs. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Contextual advertising gains favor ... again]( Contextual advertising is again gaining interest amid waning third-party cookies, increasing privacy regulations and the availability of advanced insights gleaned through web crawlers and artificial intelligence that scan webpages, say ad executives. However, Insider Intelligence's Paul Verna notes, "I don't think a lot of publishers or marketers would be comfortable with [contextual advertising] as their biggest weapon in the arsenal." Full Story: [Marketing Brew]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [W+K shows "It Has to Be Heinz"]( Muse by Clio [] - [Keith Reinhard talks how creativity will change]( Muse by Clio [] - [72andSunny says "Saviors Wanted" for Diablo IV]( Adweek [] - [And the Effie Awards go to ...]( Ad Age (tiered subscription model) [] - [72andSunny says Zillow your way to a new home]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The best reaction to a paradox is to invent a genuinely new and deep idea. 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