DDB NY, adam&eveNY merge to form new agency

72andSunny says Zillow your way to a new home | Ogilvy, Jimmy Dean serve up misspelled billboards | Dentsu Creative, Amex get inspired with Rae, Miranda Created for {EMAIL} | [Web Version]( June 1, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny says Zillow your way to a new home]( [72andSunny says Zillow your way to a new home]( (Zillow/YouTube) 72andSunny's debut campaign for Zillow turns the brand's name into a verb to describe its full range of real estate support and introduces a new tagline, "Let's Get You Home." An anthem spot stars basketball player Bol Bol and the push, featuring nine spots, is running across linear and streaming TV, social, digital video, radio and podcasts. UM assisted with the media buy. Full Story: [Ad Age (tiered subscription model)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4 Steps to Prove Value of Media Spend Review and refine your measurement strategy for today and tomorrow's media landscape — get Measurement Tactics for a Cookieless World. [Download the white paper.]( ADVERTISEMENT: [] Creative [] [Ogilvy, Jimmy Dean serve up misspelled billboards]( [Ogilvy, Jimmy Dean serve up misspelled billboards]( (Jimmy Dean/Instagram) Ogilvy Chicago is marking this year's Scripps National Spelling Bee for Jimmy Dean with out-of-home ads in Washington, D.C., supported on social media, which display messaging with misspelled words. A free breakfast and donation toward child literacy can be won by those who spot the errors and give the right spelling. Full Story: [Ad Age (tiered subscription model)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu Creative, Amex get inspired with Rae, Miranda]( [Dentsu Creative, Amex get inspired with Rae, Miranda]( (American Express/YouTube) Dentsu Creative's latest spot for American Express' "Member When" campaign stars Issa Rae, who types a scene in a restaurant as her creativity is brought to life on screen. The push also includes a recent spot starring [Lin-Manuel Miranda](, showing him enjoying his favorite local businesses in Puerto Rico before heading home to New York City. Full Story: [Adweek]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( LA TV Week | June 20-21 | Los Angeles Through a series of four events - we bring together innovators and thought-leaders to share insights on the trends and developments taking place in the fast-paced television industry. [Register Now]( ADVERTISEMENT [] Agency Insider [] [5 ways to create inclusive content with generative AI]( McCann Worldgroup's Elav Horwitz and Mathieu Albrand outline five ways creatives can ensure content created using generative artificial intelligence is as inclusive, diverse and ethical as possible. The advice includes applying a "human lens' by keeping to practices such as using descriptive, inclusive language in prompts and asking for sources to fact-check. Full Story: [Ad Age (tiered subscription model)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R's JJ Schmuckler on fighting antisemitism]( JJ Schmuckler, global chief growth officer at VMLY&R, urges the ad industry to challenge a wave of rising antisemitism by ensuring Jewish people are in the room on strategy development, vetting all content before collaborating with creators and influencers, supporting Jewish nonprofits and give Jewish staff the chance to connect at work. "We are on the front lines, and we must act now -- before it's too late," Schmuckler writes. Full Story: [Campaign US (tiered subscription model)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [DDB NY, adam&eveNY merge to form new agency]( DDB NY, adam&eveNY merge to form new agency In addition to new CEO Caroline Winterton, Rick Brim will serve as chief creative officer of the new adam&eveDDB. (DDB Worldwide/PRNewswire) DDB Worldwide is merging DDB New York with adam&eveNY to form a new agency named adam&eveDDB, led by CEO Caroline Winterton, who is joining after serving as president of New York Region for Digitas North America. "The spirit of DDB New York is always going to be within the entity. It's the spirit of Bill Bernbach," stated DDB Worldwide global President and Chief Operating Officer Alex Lubar. Full Story: [Ad Age (tiered subscription model)]( (5/31), [Campaign US (tiered subscription model)]( (5/31), [Adweek]( (5/31), [MediaPost Communications (free registration)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Why Snapchat is losing its luster among smaller brands]( Snapchat advertising is losing appeal among some smaller brands due to rising costs, declining returns, more conservative ad spending and the platform's slow user growth, say agency executives. Digishopgirl Media CEO Katya Constantine says 75% of clients using paid social media have stopped using Snapchat since the beginning of 2023. Full Story: [Modern Retail (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] So prepare, prepare, prepare for what might come -- and let's hope we keep bumbling through. [Peter Frankopan](, historian, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036