72andSunny says "Saviors Wanted" for Diablo IV

72andSunny says "Saviors Wanted" for Diablo IV | FCB Chicago touts Dramamine with the "Drama Llama" | Havas NY, Michael Rapaport rave about Mike's Amazing Created for {EMAIL} | [Web Version]( May 30, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny says "Saviors Wanted" for Diablo IV]( [72andSunny says "Saviors Wanted" for Diablo IV]( (PlayStation/YouTube) 72andSunny created a 60-second "Saviors Wanted" spot to tout the upcoming release of Diablo IV for Blizzard Entertainment, which brings the game's narrative to life and shows characters begging viewers to save them. The push is running across 20 global markets, and in the US is airing across ABC, ESPN and premium digital, social and streaming media. Full Story: [Adweek]( (5/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why GA4 Won't Work for Attribution Struggling with GA4 for attribution? Discover how to navigate the cookieless era with precision. Our guide provides effective strategies for accurate attribution without relying on cookies. Enhance your marketing efforts and make data-driven decisions confidently. Don't let GA4 limitations hold you back! [Read the guide.]( ADVERTISEMENT: [] Creative [] [FCB Chicago touts Dramamine with the "Drama Llama"]( [FCB Chicago touts Dramamine with the "Drama Llama"]( (Dramamine/YouTube) FCB Chicago created a "Drama Llama" campaign for Dramamine that urges travelers to ditch the drama of travel sickness and is running across TV, social and digital media and digital out of home, with media managed by UM. The push includes a social media sweepstakes, created by Avalanche Marketing Group, which is being promoted by Lee Rosbach from "Below Deck" and gives three people the chance to each win a five-day vacation. Full Story: [MediaPost Communications (free registration)]( (5/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas NY, Michael Rapaport rave about Mike's Amazing]( [Havas NY, Michael Rapaport rave about Mike's Amazing]( "Everything Has Mayo" (Mike's Amazing/YouTube) Havas New York tapped actor Michael Rapaport to star in two humorous spots in the first brand campaign for Mike's Amazing. In "[Meaty Magic](" Rapaport rants about how the only thing that belongs on a hot dog is the brand's mustard, definitely not ketchup, while "Everything Has Mayo" sees him sounding off to his mom about why she, and others, are completely wrong to say they don't like mayonnaise. 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