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Mischief's Kevin Mulroy offers 20 copywriting tips

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Fri, May 19, 2023 02:48 PM

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VB+P highlights hidden AAPI hate | Mother unveils a "Bliss Sofa" for rising sea levels | Arts & Lett

VB+P highlights hidden AAPI hate | Mother unveils a "Bliss Sofa" for rising sea levels | Arts & Letters, ESPN create "NBA Finals Anthem" Created for {EMAIL} | [Web Version]( May 19, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [VB+P highlights hidden AAPI hate]( [VB+P highlights hidden AAPI hate]( (Stop APPI Hate/Facebook) Venables Bell + Partners created a public service announcement for Stop AAPI Hate that spotlights the hate incidents experienced by an estimated 1 in 5 people in the Asian American and Pacific Islanders community. The film shows people camouflaged into their surroundings to highlight the hidden nature of unreported AAPI hate crime. Full Story: [Ad Age (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( What's holding back marketers? Access global and regional marketing trends, advertiser sentiments around streaming and the opportunities and challenges of cross-media measurement in our 2023 Nielsen Annual Marketing Report. [Read the report.]( ADVERTISEMENT: [] Creative [] [Mother unveils a "Bliss Sofa" for rising sea levels]( [Mother unveils a "Bliss Sofa" for rising sea levels]( (_MotherGoods/YouTube) Mother created a "Bliss Sofa," part of a floating emergency-orange furniture set designed to cope with rising sea levels that comes with features such as a rocket flares, an emergency strobe and an attached paddle. The set is selling for $100,000 and will appear at NYCxDESIGN's "Harmonious Proportions" exhibition, with part of the proceeds donated to help those facing climate change displacement via USA for UNHCR. Full Story: [Ad Age (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arts & Letters, ESPN create "NBA Finals Anthem"]( [Arts & Letters, ESPN create "NBA Finals Anthem"]( (ESPN Marketing/YouTube) Arts & Letters created a 30-second "NBA Finals Anthem" spot for ESPN that shows a dreamlike montage of key moments from this season as a voice-over says, "It's Finals time, where what happens next, lives on forever, where history awaits and seconds last for eternity." The ad is airing across ESPN, Walt Disney Networks and digital media. Full Story: [The Drum (free registration)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost Your Bottom Line with CTV Not all marketing solutions are created equal. Some are better than others, and then some actually boost the performance of others — like Connected TV. Here's why the humble TV screen makes your bottom line go "ka-ching." [Download the guide now.]( ADVERTISEMENT: [] Agency Insider [] [Agency leaders on brand purpose at Cannes Lions]( Agency leaders share their thoughts on whether Cannes Lions has a habit of celebrating potentially disingenuous brand purpose campaigns. "Brand purpose work has its place on the podium. But does it come from the very heart of the brand it represents? That's the question that jurors at Cannes need to answer," says Mark Elwood, executive creative director at Leo Burnett. Full Story: [Campaign US (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief's Kevin Mulroy offers 20 copywriting tips]( Kevin Mulroy, founding partner and executive creative director at Mischief @ No Fixed Address, offers 20 tips for writing more compelling marketing copy. "Write like you're talking to someone you know, with lots of colorful details," Mulroy advises, also noting, "Some things that look good on the page are clumsy or too long or unfunny when you say them out loud. You'll hear it as soon as you say it." Full Story: [Ad Age (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [MullenLowe, Carmichael Lynch win Hi-Chew account]( IPG's MullenLowe and Carmichael Lynch Media won social creative and paid media, respectively, for Hi-Chew, following a joint pitch. "We're looking forward to having fun with Hi-Chew and building on their momentum to capture an even greater unfair share of attention," says MullenLowe's Dustin Johnson. Full Story: [MediaPost Communications (free registration)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Death Wish Coffee names Mojo Supermarket as creative AOR]( Adweek (5/18) [] - [Arts & Letters elevates Molly Jamison to ECD]( Adweek (5/18) [] Media & Technology Trends [] [Google plans to drop 1% of cookies, enabling tests]( Google will remove browser cookie tracking in the first quarter for 1% of Chrome users so developers can "assess the readiness and effectiveness" of alternatives, and then remove all cookies during the last half of 2024. The company also has enhanced APIs to ensure consumer data is protected, and will enable publishers to use ad-related APIs in Q3 this year and simulate traffic void of cookies in Q4. Full Story: [Ad Age (tiered subscription model)]( (5/18), [Marketing Dive]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? Everyone must dream. We dream to give ourselves hope. David Beckham or Amy Tan [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

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