10 women leaders standing up to climate change

Advertisers react to Yaccarino as new Twitter CEO | 10 women leaders standing up to climate change | Workplace flexibility vital to supporting working mothers Created for {EMAIL} | [Web Version]( May 18, 2023 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [Twitter]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( [] Top of the week [] [Advertisers react to Yaccarino as new Twitter CEO]( Advertisers react to Yaccarino as new Twitter CEO Yaccarino (Kevin Winter/GA/Getty Images) Advertisers are cautious yet hopeful about Twitter's new CEO, Linda Yaccarino, citing her understanding of brand safety and measurement as a welcome addition, and noting her experience with NBCUniversal's Peacock as evidence of digital and social expertise. "She needs autonomy. Advertisers are more inclined to respond to her," says AJL Advisory's Lou Paskalis, while Reprise Digital's Zachary Weinberg notes, "A CEO with a deep media background certainly creates very good optics to start." Full Story: [Ad Age (tiered subscription model)]( (5/12), [Campaign US (tiered subscription model)]( (5/12), [MediaPost Communications (free registration)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Today's leadership [] [10 women leaders standing up to climate change]( Women leaders around the world are taking a stand on climate change, including Oatly's Ashley Allen, Microsoft's Melanie Nakagawa, Streetlife Ventures' Sonam Velani and The Solutions Project CEO Gloria Walton. "The Paris Agreement was the culmination of so many years and months of engagement with governments at all levels to reach this global consensus that we all have a role to play in solving the climate challenge, while also recognizing that we have to support the most vulnerable," said Nakagawa. Full Story: [Insider]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workplace flexibility vital to supporting working mothers]( A rollback of hybrid working arrangements that were popular during the height of the pandemic is likely to disadvantage working parents and drive some women out of the workforce, according to Reshma Saujani, founder of Moms First and Girls Who Code. Such measures mean career opportunities could favor those who choose to work in person and stigmatize hybrid work, damaging equity in the workplace, Saujani says. Full Story: [Forbes (tiered subscription model)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [CEO: Women's, shoe categories to fuel Under Armour]( [CEO: Women's, shoe categories to fuel Under Armour]( Linnartz (Patrick T. Fallon/Getty Images) Under Armour plans to improve US sales growth through elevated design in categories that include footwear and women's products, says CEO Stephanie Linnartz, the former Marriott International president who joined the activewear brand this year. In addition, the brand will seek more visibility with promotional activities, particularly at the Women's World Cup, and it aims to beef up its marketing and design teams. Full Story: [MediaPost Communications (free registration)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Put moms in top jobs, says TBWA\Chiat\Day's Amy Ferguson]( Amy Ferguson, chief creative officer at TBWA\Chiat\Day New York, writes about taking on the position as a mom, how both roles complement each other with transferable skills, and advocates for more moms in the top jobs. "CEOs across the globe take note: Moms are the untapped resource in this industry," Ferguson writes. Full Story: [Ad Age (tiered subscription model)]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Read the latest from SmartBrief [] - [Handling an upsetting work/values disconnect]( SmartBrief/Leadership (5/17) [] - [Gamifying learning, development is a winning strategy]( SmartBrief/Leadership (5/16) [] - [4 ways to bring your female leaders out of the shadows]( SmartBrief/Leadership (5/15) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Diversity & Inclusion Trends [] [DEI shifts to include belonging in corporate culture]( Some companies are shifting from diversity, equity and inclusion efforts to diversity, equity, inclusion -- and belonging -- in an move to make space for people to be themselves and make mistakes and correct them. To help people who have been marginalized feel that they belong as well as those who aren't marginalized feel that they still belong, too, corporate strategies are beginning to include hiring of consultants who specialize in "belonging" and "bridge building," or employ online tools like Perspectives to help employees learn about their own values and why others' values may differ. Full Story: [The New York Times]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Don't forget age in your DEI efforts]( Age is often the forgotten component in diversity, equity and inclusion strategies, writes Chronus' Sara Rahmani, who urges employers to challenge generational stereotypes and bring workers of different ages and experience levels together. Rahmani explains three types of mentoring that can help to promote age diversity: reverse, flash and career. Full Story: [Training magazine]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to level the gender playing field for neurodivergence]( [How to level the gender playing field for neurodivergence]( (Chris Madden/Getty Images) Male leaders such as Elon Musk and Virgin Group founder Richard Branson use their neurodivergence as an advantage, which is something female leaders are often criticized for and find they "have less community, less support, less understanding of your unique identity," says Joey Ng, chief marketing officer at Yami, who was diagnosed with autism in 2020. Make it easier to hire neurodivergent employees by getting buy-in from the C-suite, revamping job descriptions and the interview process and using alternative ways to assess skills, writes Miriam Partington. Full Story: [Fortune (tiered subscription model)]( (5/12), [Sifted (Europe)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Are you prepared to preserve DEI during tough times?]( Maintain workplace diversity, equity and inclusion efforts despite an economic slowdown by taking an employee survey to see where improvements are needed, training managers on how to handle layoffs without bias and including easily accessible digital content in career development programs, writes Suzanne Zudiker, global inclusion consultant at GP Strategies. "Linking bonuses, and opportunities for promotion, to DEI commitments can keep the momentum going," writes Zudiker, who encourages employers to collect employee feedback continuously. Full Story: [Talent Management]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] Everyone must dream. We dream to give ourselves hope. [Amy Tan](, writer May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT NEXTUPâ„¢: [About Us]( | [Events]( | [Regions]( | [Partners]( | [Learning](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:nextup@smartbrief.com) | [ADVERTISE](mailto:cwarne@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036