IPG names six new leaders under US CEO

BCW publishes "Joaquin's First School Shooting" | The&Partnership ships invisible packages for Canada Post | 72andSunny is inspired by real Amazon reviews Created for {EMAIL} | [Web Version]( May 15, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BCW publishes "Joaquin's First School Shooting"]( [BCW publishes "Joaquin's First School Shooting"]( (ChangeTheRef/Twitter) BCW created a children's book named "Joaquin's First School Shooting" for Change the Ref, which was read on May 10 in Congress by Democratic Whip Katherine Clark, D-Mass., to urge lawmakers to take action on gun violence. The book also is showcased in social video and people can purchase it to send to their state representatives. Full Story: [Adweek]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Unleash the power of digital printing With Tetra Pak® Custom Printing you can create a range of different designs and print unique QR codes with smaller minimum orders. [Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities](. ADVERTISEMENT: [] Creative [] [The&Partnership ships invisible packages for Canada Post]( [The&Partnership ships invisible packages for Canada Post]( (Canada Post/YouTube) The&Partnership is touting Canada Post's carbon-neutral delivery by trucks with a "For the Greener Good" campaign that features a 30-second spot showing ethereal, transparent boxes traveling across the country. "Because this is such a huge initiative from Canada Post, we wanted to create something just as big and wondrous to bring it to life," says The&Partnership's Justin Roth. Full Story: [Ad Age (tiered subscription model)]( (5/12), [The Drum (free registration)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny is inspired by real Amazon reviews]( [72andSunny is inspired by real Amazon reviews]( "Why don't you?" is one of two ads developed by 72andSunny for Amazon. (Amazon/YouTube) 72andSunny created two spots for Amazon's retail business, which feature the brand's "Every day better" tagline, and are running across TV, social, digital and Spotify. The ads are inspired by real reviews from customers and one shows a [mom buying bed tents]( for her sons, with the 5-star review reading, "Bought a tent for their bed. Gave them a new world." Full Story: [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Easy-to-use AI content generation Say hello to our new AI Content Generator! It's the first for small businesses and nonprofits that drafts both emails AND SMS messages. Start with a free trial, and then join our free Partner program and [start doing more for your clients.]( ADVERTISEMENT: [] Agency Insider [] [Edelman's Judy John: A poem on creativity]( Judy John, global chief creative officer at Edelman, pens a poem about her love for creativity, focusing on how it transcends divides. John writes, in part: "Creativity is always optimistic even in the darkest times there is no such thing as can't or no" Full Story: [Ad Age (tiered subscription model)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Barkley's Katy Hornaday: 8 ways to give better feedback]( Katy Hornaday, chief creative officer at Barkley, offers eight ways to give feedback, including addressing problems immediately, giving examples, being honest and specific and creating a plan for improvement. "Feedback is a gift. It is the most important thing we can do to foster leaders," Hornaday writes. Full Story: [Campaign US (tiered subscription model)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [IPG names six new leaders under US CEO]( IPG Mediabrands appointed six new US leaders, reporting to CEO W. Joe DeMiero and the new team is designed to "bust silos" and create a flatter structure, DeMiero says. The new team comprises Myia Thompkins as chief strategy officer, Brendon Volpe as chief intelligence officer, Preston Larson as chief planning officer, Grant Ogburn as chief growth officer, Jennifer Wadeyka as chief operating officer and Erin Quintana as chief client officer. Full Story: [Ad Age (tiered subscription model)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Advertisers cautiously upbeat on new Twitter CEO]( Advertisers cautiously upbeat on new Twitter CEO Yaccarino (Kevin Winter/GA/Getty Images) Advertisers are cautious yet hopeful about Twitter's new CEO Linda Yaccarino, citing her understanding of brand safety and measurement as a welcome addition, and noting her experience with NBCU's Peacock as evidence of digital and social expertise. "A CEO with a deep media background certainly creates very good optics to start," said Reprise Digital's Zachary Weinberg. Full Story: [Ad Age (tiered subscription model)]( (5/12), [Campaign US (tiered subscription model)]( (5/12), [MediaPost Communications (free registration)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Mischief, Eos show animals wearing, petting humans]( Muse by Clio [] - [Forrester: Why pitching is broken and how to fix it]( Adweek [] - [Copywriters share worries about generative AI]( PRWeek [] - [What's behind Publicis Sapient's AI experimentation?]( Digiday (tiered subscription model) [] - [W+K, Ford show "Tough is in your DNA"]( MediaPost Communications (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Everybody's entitled to a few strikes. 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