What's behind Publicis Sapient's AI experimentation?

A roundup of this year's Mother's Day campaigns | Gut, DoorDash exchange Mother's Day flowers for toys | GS&P "propels" Michael B. Jordan onto a street gym Created for {EMAIL} | [Web Version]( May 12, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [A roundup of this year's Mother's Day campaigns]( Agencies including Rethink, Deutsch L.A. and Lerma are featured in this roundup of Mother's Day campaigns. Lerma focuses on "Unconditional" love for "He Gets Us," Deutsch L.A. is giving away 20,000 Walmart+ subscriptions to new moms and Rethink and McCain Foods are ensuring moms appear in family photos, not just take them, with the help of a photojournalist. Full Story: [Ad Age (tiered subscription model)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharpen your streaming strategy See what's in, what's out and what's up in the air for global marketers with our 2023 Nielsen Annual Marketing Report. [Read the report.]( ADVERTISEMENT: [] Creative [] [Gut, DoorDash exchange Mother's Day flowers for toys]( Gut, DoorDash exchange Mother's Day flowers for toys (DoorDash) Gut Los Angeles and DoorDash are celebrating Mother's Day by enabling children to win flowers for their mom by submitting photos of toys or other items they're willing to part with as payment on Instagram, TikTok and Twitter. The sweepstakes will award 400 entries with a $75 code for a DoorDash flower delivery. Full Story: [Campaign US (tiered subscription model)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GS&P "propels" Michael B. Jordan onto a street gym]( [GS&P "propels" Michael B. Jordan onto a street gym]( (Propel Fitness Water/YouTube) Goodby Silverstein & Partners created a "Make the World Your Gym" spot for Gatorade's Propel Fitness Water that features actor Michael B. Jordan sipping the drink on set before he sets off running and the street suddenly shifts underneath his feet to enable him to climb up the rooftops of cars positioned like a rock wall. The push is running across broadcast and streaming TV, social and digital, with media buys during major summer sporting events. Full Story: [Muse by Clio]( (5/11), [The Drum (free registration)]( (5/11), [Marketing Dive]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Expand your Digital Marketing Services Calling all agencies and freelancers! Constant Contact has evolved — SMS marketing, social marketing, landing pages, events, CRM, automation — and of course, email. If you manage marketing for clients, [learn more about our advanced tools, Certification, and Partner Program.]( ADVERTISEMENT: [] Agency Insider [] [What's behind Publicis Sapient's AI experimentation?]( The use of generative artificial intelligence is cutting costs and giving marketing teams more time for in-depth work at digital consultancy Publicis Sapient, says Teresa Barreira, global marketing chief. Barreira discusses her mandate for employees to adopt AI "to experiment with it, to learn from it, to use it and to be inspired and challenged by it." Full Story: [Digiday (tiered subscription model)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deutsch L.A.'s Reonna Johnson talks Black community]( Reonna Johnson, vice president and director of growth strategy at Deutsch L.A., talks about co-founding Three's A Crowd, a community in Los Angeles for Black people working in advertising. Johnson discusses the collective's initiatives, including In For Thirteen, a pledge for agencies to increase Black leadership to 13%. Full Story: [Muse by Clio]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Composable CDP Market Guide Not all composable CDPs are created equal. Discover the key characteristics of a truly composable CDP, with a breakdown of the offerings on the market right now. [Read the guide.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [4A's teams with Catalyte to boost talent, diversity]( The 4A's partnered with recruitment company Catalyte to boost diverse talent within advertising by enabling member agencies to tap a pool of entry-level vetted talent from non-traditional backgrounds. Selected talent will work with 4A's members for a certain time period to see if the person would be a good fit for hiring. "We are always looking for new partners that can support our membership," said 4A's president and CEO Marla Kaplowitz. Full Story: [MediaPost Communications (free registration)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NBCUniversal's Yaccarino could be next CEO at Twitter]( Linda Yaccarino, who heads advertising at NBCUniversal, is in talks that could lead to her becoming the next Twitter CEO, sources said. Twitter CEO Elon Musk, whose ownership of Twitter Yaccarino has publicly supported, tweeted Thursday that a new CEO would start in approximately six weeks. Musk also tweeted that he would still oversee product, engineering and systems operations. Full Story: [Adweek]( (5/11), [The Verge]( (5/11), [The Wall Street Journal]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mark Marshall temporary replacement for Yaccarino for NBCU sales]( Full Story: [Next TV]( (5/12) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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