Copywriters share worries about generative AI

Ogilvy, Victoria beer celebrate Mexican-Americans | W+K, Ford show "Tough is in your DNA" | TDA Boulder touts Rebel's "Feel Better Ice Cream" Created for {EMAIL} | [Web Version]( May 8, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Ogilvy, Victoria beer celebrate Mexican-Americans]( Ogilvy Chicago is celebrating the Mexican-American community with a "Tu Victoria está aquí" campaign for Victoria beer that features an anthem spot shot in Los Angeles spotlighting the Mexican immigrant experience in the US. The push also includes two 15-second Spanish-language spots and digital and social content created by Mexican-American and Hispanic talent from Ogilvy's Chicago, Los Angeles, Miami and DC offices. Full Story: [The Drum (free registration)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [W+K, Ford show "Tough is in your DNA"]( [W+K, Ford show "Tough is in your DNA"]( (Ford Motor Co./YouTube) Wieden+Kennedy unveiled two Ford spots during the Kentucky Derby that reveal the automaker's Ranger and the new Ranger Raptor. One, the minute-long "Tough is in your DNA" ad, features a diverse array of Ford Ranger influencers and owners as they work hard in their respective fields. Full Story: [MediaPost Communications (free registration)]( (5/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TDA Boulder touts Rebel's "Feel Better Ice Cream"]( TDA Boulder's "Feel Better Ice Cream" campaign for Rebel Creamery includes a humorous "Bunny" spot where kids are comforted with the brand's ice cream for letting their pet go free in the wild. The push is running across connected TV, Spotify, YouTube, digital, rich media, geo-fenced mobile and social, including influencer collaborations. Full Story: [MediaPost Communications (free registration)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Copywriters share worries about generative AI]( Agency executives share worries about generative AI's effect on copywriting, including VMLY&R's Jason Xenopoulos, who says, "Unfortunately, when it comes to screenwriting, copywriting and other creative pursuits, my immediate fear is that it will democratize mediocrity." The 4A's Ashwini Karandikar notes, "The advent of generative AI and its potential impact on the process of content creation and the creative process may only add more pressure to adapt to these changing times." Full Story: [PRWeek/Campaign US]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Kin's Sophie Ozoux talks favorite work]( Sophie Ozoux, co-founder of Kin, talks about creative inspirations and favorite work. Ozoux explains why she's proud of "Give Where You Live" for Mailchimp and why she loved working on "Bloom Season," an initiative to support underrepresented entrepreneurs. Full Story: [Muse by Clio]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Justin Thomas-Copeland to leave DDB North America]( Justin Thomas-Copeland, CEO of DDB North America, is leaving the agency. "I am deciding to leave after delivering consecutive years of growth and receiving wide industry recognition for the efforts of the team," Thomas-Copeland said. Full Story: [Ad Age (tiered subscription model)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [US agency jobs rise by 400 in March]( Ad Age (tiered subscription model) (5/5) [] - [McKinney named US AOR for two Indivior units]( MediaPost Communications (free registration) (5/5) [] Media & Technology Trends [] [Marketers embrace AI despite limitations, per report]( Generative artificial intelligence tools are being used by 73% of companies for marketing tasks, primarily for website copy followed by email drafts, social media content, social images, customer chatbots, website images, SEO content, blog posts and sales and marketing collateral, per Botco.ai. One-half of respondents face challenges related to team training, while others cite issues such as privacy and security concerns, a lack of data, content quality issues and unethical biases. Full Story: [MediaPost Communications (free registration)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Droga: AI will eliminate "the messy mediocre middle"]( Ad Age (tiered subscription model) [] - ["Oh, Hill Yeah," say Leo Burnett, Amy Sedaris]( The Drum (free registration) [] - [Mischief, Tubi turn media buyers into movie stars]( Ad Age (tiered subscription model) [] - [Quality Meats, Olliv make cryptocurrency normal]( Muse by Clio [] - [GSD&M says "Loom Large" with Fruit of the Loom]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Sometimes I think creativity is magic; it's not a matter of finding an idea, but allowing the idea to find you. [Maya Lin](, architect, sculptor, designer of the Vietnam Veterans Memorial and the Civil Rights Memorial May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036