This agency is letting others adopt its period policy

Leo Burnett, Visionworks test eyesight with "Subtitles" | Marcus Thomas, Troy-Bilt unveil "Low, Slow, & Mow" | Culture Brands, Hyundai tap "pick a card" TikTok trend Created for {EMAIL} | [Web Version]( May 5, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Leo Burnett, Visionworks test eyesight with "Subtitles"]( [Leo Burnett, Visionworks test eyesight with "Subtitles"]( (Visionworks/YouTube) Leo Burnett created a "Subtitles" campaign for Visionworks that tests viewers' eyesight with two cinematic foreign language "Bed" and "Bomb Squad" ads featuring tiny subtitles. "This was a test. If you couldn't read the subtitles, schedule an exam," copy reads at the end of the spots, which are running across linear and connected TV, social media and in movie theaters. Full Story: [Adweek]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Unleash the power of digital printing With Tetra Pak® Custom Printing you can create a range of different designs and print unique QR codes with smaller minimum orders. [Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities](. ADVERTISEMENT: [] Creative [] [Marcus Thomas, Troy-Bilt unveil "Low, Slow, & Mow"]( [Marcus Thomas, Troy-Bilt unveil "Low, Slow, & Mow"]( (Troy-Bilt/YouTube) Marcus Thomas and Troy-Bilt tapped three home and DIY TikTok and Instagram influencers to share recipes that can be left to slow cook while people tend to their backyard chores. A 30-second spot touts the "Low, Slow, & Mow" recipes, which can be found on TikTok, Instagram, a dedicated site or by asking Amazon Alexa. Full Story: [MediaPost Communications (free registration)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Culture Brands, Hyundai tap "pick a card" TikTok trend]( [Culture Brands, Hyundai tap "pick a card" TikTok trend]( (Hyundai USA/YouTube) Culture Brands created a "Choose Yours" campaign for Hyundai that plays on TikTok's "pick a card" trend with two "Day Date" spots that show how a romantic date plays out, based on whether the card displaying Ioniq 5 and Ioniq 6 is selected. The push, aimed at Black drivers in particular, is running across TV, digital and social, including an influencer component, and enables viewers on TikTok and YouTube to interact with the ad by clicking on either card. Full Story: [Ad Age (tiered subscription model)]( (5/4), [Adweek]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Composable CDP Market Guide Not all composable CDPs are created equal. Discover the key characteristics of a truly composable CDP, with a breakdown of the offerings on the market right now. [Read the guide.]( ADVERTISEMENT: [] Agency Insider [] [Mekanism's Ambika Gautam Pai on creative for Frida Mom]( Ambika Gautam Pai, chief strategy officer at Mekanism, writes about how her own difficult postpartum experience shaped her work on the creative for Frida Mom's breast care collection. "Not focusing on the baby in our work felt radical," Pai writes about making postpartum moms the priority, noting, "We were encouraging postpartum mothers, one of our most vulnerable sects of the population, to take care of themselves in a way that no one else had." Full Story: [Ad Age (tiered subscription model)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [This agency is letting others adopt its period policy]( Anna-Louise Gladwell, managing director at AnalogFolk, which has a New York office, explains why the agency introduced a period policy that allows women to take a full day paid leave each month when needed, among other practical support, as well as efforts to reduce stigma in the workplace. "[W]e've made our period policy open-source so that other companies can adopt or adapt it, and we hope that many will do just that," Gladwell writes. Full Story: [The Drum (free registration)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Acquisition Email: Your Hidden Superpower Adding acquisition email into your omnichannel marketing program can improve ROI, drive performance and enable transparency. Learn the ins and outs from Data Axle's VP of Strategy, Lori Colantuono. [Watch the webinar.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( - [Mastering Windows Security and Hardening - Second Edition ($41.00 Value) FREE for a Limited Time - Offer Expires 5/10/2023]( [] Agency News [] [Publicis Groupe wins big in LVMH's media review]( LVMH awarded North American media for its Louis Vuitton, Moet Hennessy, Christian Dior and Celine brands to Publicis Groupe while GroupM's Wavemaker retained the North America media business for Tiffany & Co, sources report. The US accounted for 27% of LVMH's revenue last year, and per Ad Age Datacenter, the company invested a record $10.1 billion in global promotion and advertising in 2022. Full Story: [Ad Age (tiered subscription model)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands aren't yet sold on agency commerce tech]( Agencies have been working with adtech providers to improve their commerce services, such as Dentsu's deal with Merkle and IPG's work with Acxiom, but brands report that data insight, retailer deduplication and other capabilities still need improvement. Amy Lanzi, former Publicis Commerce chief operating officer who is now CEO of Digitas North America, notes that retail media perception and capabilities are "changing quickly." Full Story: [Digiday (tiered subscription model)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? Rainy day people don't talk, they just listen till they've heard it all. Gordon Lightfoot or Robert Browning [Check your answer here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036