Droga: AI will eliminate "the messy mediocre middle"

"Oh, Hill Yeah," say Leo Burnett, Amy Sedaris | Dentsu Creative makes "Scrolling Therapy" with AI | Deutsch L.A., Yung Gravy rap about Dr Pepper Created for {EMAIL} | [Web Version]( May 4, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] ["Oh, Hill Yeah," say Leo Burnett, Amy Sedaris]( ["Oh, Hill Yeah," say Leo Burnett, Amy Sedaris]( "The Andy Coham" (Hillshire Farm/YouTube) Leo Burnett created an "Oh, Hill Yeah" campaign for Hillshire Farm that stars Amy Sedaris in two spots, in which she makes a "[Hamy Sedarwich](" sandwich that looks like herself and an "Andy Coham" for one of her "favorite late-night reality show hosts." The spots are running across social, out of home and digital, with the wider push also including print and TV. Full Story: [The Drum (free registration)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Acquisition Email: Your Hidden Superpower Adding acquisition email into your omnichannel marketing program can improve ROI, drive performance and enable transparency. Learn the ins and outs from Data Axle's VP of Strategy, Lori Colantuono. [Watch the webinar.]( ADVERTISEMENT: [] Creative [] [Dentsu Creative makes "Scrolling Therapy" with AI]( [Dentsu Creative makes "Scrolling Therapy" with AI]( (Dentsu.Creative/Instagram) Dentsu Creative and Eurofarma created an artificial intelligence-driven "Scrolling Therapy" app that enables those with Parkinson's disease to use facial expressions to navigate social feeds as a way to exercise their facial muscles. "At a time when AI is facing skepticism and vilification, this initiative is using its powers for good to benefit society and can support the quality of life of many people," says Dentsu Creative's Rafael Rizuto. Full Story: [Muse by Clio]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deutsch L.A., Yung Gravy rap about Dr Pepper]( [Deutsch L.A., Yung Gravy rap about Dr Pepper]( (Yung Gravy/YouTube) Deutsch L.A. is touting Dr Pepper's Strawberries & Cream soda with a campaign featuring a "Strawberries & Creamin'" track by Yung Gravy, accompanied by an animated music video where an avatar of the rapper hangs out with a friend who has a Dr Pepper can for a head. The push includes a limited-edition three-piece merchandise collection, with 23 sets being sold for $1.23 via a sweepstakes on NTWRK. Full Story: [Ad Age (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Composable CDP Market Guide Not all composable CDPs are created equal. Discover the key characteristics of a truly composable CDP, with a breakdown of the offerings on the market right now. [Read the guide.]( ADVERTISEMENT: [] Agency Insider [] [PJ Pereira talks AI, creativity]( PJ Pereira, creative chairman and co-founder of Pereira O'Dell, talks about the agency's 15th anniversary, shifting to a national model and the ethical use of artificial intelligence in creative work. Pereira also discusses how "freshness in advertising always comes from the ability to play with three different worlds": marketing, entertainment and technology. Full Story: [Campaign US (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga: AI will eliminate "the messy mediocre middle"]( David Droga, CEO of Accenture Song, talks about the company's rebrand that was rooted in creativity, which he describes as something "much more than just design, storytelling and emotion." Droga also chats about generative artificial intelligence, saying, "It's not going to sort of marginalize just what we do -- it's going to get rid of the messy mediocre middle." Full Story: [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( SmartSummit: Leading through uncertain times Learn how to build a healthy culture of success and retain your work teams during an uncertain business landscape in this free one-hour webcast. [Register now for the Thursday May 18, 2pm EDT event.]( ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( - [Mastering Windows Security and Hardening - Second Edition ($41.00 Value) FREE for a Limited Time - Offer Expires 5/10/2023]( [] Agency News [] [Arnold, Horizon win creative, media for Sam's Club]( Arnold Worldwide and Horizon Next won creative and media agency of record, respectively, for Sam's Club following a review, replacing incumbents VMLY&R and Haworth. "Our partnership with Sam's Club has been a true collaboration inspired by our teams' shared ambition to create meaningful work that demonstrates the company's purpose in a distinctive way," said Arnold Worldwide CEO George Sargent. Full Story: [MediaPost Communications (free registration)]( (5/3), [Ad Age (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Nielsen launches test system with studio, agency backing]( The alpha version of the Nielsen One cross-platform measurement tool, which debuted this week, has signed on initial clients, including Disney, Sony Pictures Television, TelevisaUnivision, Horizon Media, AMC Networks and Mediahub. The platform, which Nielsen hopes to bring to the wider market later next year, will likely evolve before its official launch, Nielsen says. Full Story: [MediaPost Communications (free registration)]( (5/3), [Variety]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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