Agency, industry execs talk clients and ESG

McKinney says Popeyes doesn't have to make sense | Wunderman Thompson shows gun owners shoot for reform | Droga5, Atlassian make the impossible happen Created for {EMAIL} | [Web Version]( April 28, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McKinney says Popeyes doesn't have to make sense]( McKinney says Popeyes doesn't have to make sense (Popeyes/YouTube) McKinney's debut as creative agency of record for Popeyes features a 30-second spot celebrating both New Orleans culture and the brand with the tagline, "We don't make sense. We make chicken." The push is rolling out first across digital, followed by TV, out of home and influencer marketing. Full Story: [Muse by Clio]( (4/27), [Adweek]( (4/27), [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Unleash the power of digital printing With Tetra Pak® Custom Printing you can create a range of different designs and print unique QR codes with smaller minimum orders. [Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities](. ADVERTISEMENT: [] Creative [] [Wunderman Thompson shows gun owners shoot for reform]( [Wunderman Thompson shows gun owners shoot for reform]( (97PercentOrg/YouTube) Wunderman Thompson created an "Aim for Change" campaign for 97Percent Advocacy that includes a short film showing gun owners shooting at targets that display four proposed gun laws that would improve safety. "[W]e need to find common ground to make progress, which is why we partnered with 97Percent," says Wunderman Thompson's Tom Murphy, adding that the bipartisan group "really opened our eyes to the majority of gun owners who could make a difference in our laws and needed a voice." Full Story: [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, Atlassian make the impossible happen]( [Droga5, Atlassian make the impossible happen]( (Atlassian/YouTube) Droga5 created an "Impossible Alone" campaign for business-to-business brand Atlassian that features an anthem spot highlighting the brand's mission for collaborative working. The campaign includes three other components that show how the impossible can happen through joint working: an "Earworm eraser" track and video, a "Dreamkeeper" site that uses artificial intelligence that bring dreams to life and "Giving trees" in New York City that enable passersby to donate to Battery Park or the Sierra Club. Full Story: [The Drum (free registration)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Acquisition Email: Your Hidden Superpower [No Form Required] Adding acquisition email into your omnichannel marketing program can improve ROI, drive performance and enable transparency. Learn the ins and outs from Data Axle's VP of Strategy, Lori Colantuono. [Click to watch.]( ADVERTISEMENT: [] Agency Insider [] [Deutsch NY's Alexis Madison talks career]( Alexis Madison, director of digital strategy at Deutsch New York, talks about getting into the industry "accidentally," bringing a more inclusive approach to beauty and fashion advertising and career growth. Madison discusses overcoming imposter syndrome and how she found the right environment to excel. Full Story: [Muse by Clio]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency, industry execs talk clients and ESG]( Agency executives and industry experts talk about how environmental, social and governance is being applied within client pitches and whether or not the requirement is leading to real progress. Do What Matters CEO and founder Lauren Tucker says, "[C]hecking boxes is an old trope and continues to take center stage as marketers try to hold their agencies to a higher standard than they maintain themselves." Full Story: [Ad Age (tiered subscription model)]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [CKE Restaurants appoints Camelot as US media AOR]( Camelot Strategic Marketing & Media has been named US media agency of record for CKE Restaurants, and is charged with shifting strategy for Carl's Jr. and Hardee's from linear to connected TV and boosting its digital presence. US measured media investment by Carl's Jr. last year reached $76.5 million, while Hardee's invested $40.3 million, both a dip from 2021, per Vivvix. Full Story: [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Spike Lee to be named Creative Maker of the Year at Cannes Lions]( Adweek (4/27) [] - [Mojo Supermarket hires Ray Kang as head of growth]( Adweek (4/27) [] Media & Technology Trends [] [Digital continues making gains amid declining ad market]( US ad spending dropped in March, the ninth straight month of year-over-year decreased spending, with a 7.9% YOY decline, per analysis of Standard Media Index's US Ad Market Tracker conducted by MediaPost. The top 10 categories dropped an average of 8.7%, while digital's share increased from 57% in February to 62% in March. Full Story: [MediaPost Communications (free registration)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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