BBDO sets out generative AI guidelines for staff

And the 2023 Clio Awards winners are ... | L.A. Rams head to the "Draft Lab" with Cranston, Paul | FCB Chicago, Poise solve female bladder leaks Created for {EMAIL} | [Web Version]( April 26, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And the 2023 Clio Awards winners are ...]( FCB New York won Agency of the Year at the [2023 Clio Awards]( and scooped two Grand Clios for its "McEnroe vs. McEnroe" spot for Michelob Ultra, in the Branded Entertainment & Content and Creative Use of Data categories. We Believers won Independent Agency of the Year and three Grand Clios for "Plastic Fishing Tournament" for Corona, while Ogilvy won Network of the Year and its Honduras office won three Grand Clios for its "Morning After Island" for Grupo Estratégico PAE. Full Story: [Ad Age (tiered subscription model)]( (4/25), [Adweek]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost innovation with digital printing With Tetra Pak® Custom Printing, you can capitalize on small minimum orders and increased design variability within an order to test different package designs and marketing messages in the real world. Run fast, effective A/B tests to find out what works best in different markets. [Learn more.]( ADVERTISEMENT: [] Creative [] [L.A. Rams head to the "Draft Lab" with Cranston, Paul]( [L.A. Rams head to the "Draft Lab" with Cranston, Paul]( (Los Angeles Rams/YouTube) The Los Angeles Rams, with Dakota.Media, created a 90-second "Change the Equation" NFL Draft spot that stars Bryan Cranston and Aaron Paul. The ad features the team's management heading to the "Draft Lab," a concept explained by Cranston and Paul as they make their way there in their own lab, a slightly better version of the RV from "Breaking Bad." Full Story: [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB Chicago, Poise solve female bladder leaks]( [FCB Chicago, Poise solve female bladder leaks]( (Poise/YouTube) FCB Chicago created two spots for Poise that tout the brand's bladder control products and are running across national TV, online video, print, social and digital. "[Party](" and "Market" show women turning into mermaids when they use the wrong pads for bladder leaks. Full Story: [MediaPost Communications (free registration)]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [WildType Health's Matt Gardea talks health advertising]( Matt Gardea, executive creative director at WildType Health, talks about creative inspirations and favorite work. Gardea explains why the "Suspect & Detect" campaign for Pfizer is one of his favorite projects and why he's proud of working with Merck on the creative for Keytruda. Full Story: [Muse by Clio]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO sets out generative AI guidelines for staff]( Andrew Robertson, president and CEO of BBDO Worldwide, wrote to staff with guidelines for the use of generative artificial intelligence, advising such tools be avoided for client work to safeguard against "unresolved issues such as potential violations of copyright and ownership and confidentiality concerns." Employees are encouraged to experiment with generative AI internally, and the company has set up an interdisciplinary employee group to explore its use. Full Story: [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Strategies for the Year Ahead Sponsored Content from Microsoft Ads [How marketers can do more with less in 2023]( Are you looking for simple strategies to help you succeed in a challenging market? We put together 5 tips to help marketers do more with less in 2023. From new AI advancements to partnerships, don't be afraid to lean into empathy with action by showing your customers the true value you can bring them during a tough economic climate. [Read the blog.]( [] Agency News [] [OKRP wins US creative AOR for Metro by T-Mobile]( OKRP won US creative agency of record for Metro by T-Mobile, replacing incumbent Saatchi & Saatchi, which took part in the review. OKRP's scope includes reaching Hispanic and other multiracial audiences. "We knew we had to do our homework to really understand Metro and its customer -- and owe a lot to the team at Metro for being partners before they were clients," said OKRP President Nick Paul. Full Story: [MediaPost Communications (free registration)]( (4/25), [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Toygar Bazarkaya leaves Optimist to become CCO at 22Squared]( Ad Age (tiered subscription model) (4/25) [] - [Publicis Media wins US media for Signet Jewelers]( Adweek (4/25) [] Media & Technology Trends [] [Agencies find value in platform partnerships]( A growing number of agencies are partnering with social and retail media platforms to learn about their nuances and gain access to educational resources and data that fuels campaigns, say executives. Sifat Ullah, Exverus Media vice president of performance media, says a partnership is a competitive differentiator and "ensures we always bring beta opportunities and the newest thinking to our clients first." Full Story: [Digiday (tiered subscription model)]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Real painters understand with a brush in their hand. [Berthe Morisot](, painter [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036