Agency leaders on how to make effective surreal creative

And the Ad Age Creativity Awards winners are ... | David&Goliath say thanks | Droga5, NYT unveil "More of life brought to life" Created for {EMAIL} | [Web Version]( April 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [And the Ad Age Creativity Awards winners are ...]( Ad Age revealed its 2023 Creativity Awards winners across four categories -- Work, People, Creative Marketing and Production -- plus an extra Best Use of TikTok award. People category winners include R/GA's Shannon Washington as Chief Creative Officer of the Year, FCB's Vita Harris as Chief Strategy Officer of the Year and Spark Foundry's Ryan Kefer was awarded Media Planner of the Year. Full Story: [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [David&Goliath say thanks]( [David&Goliath say thanks]( (San Diego Zoo/YouTube) David&Goliath created an Earth Day public service announcement for the San Diego Zoo Wildlife Alliance. The 60-second spot shows conservationists in the Arctic, rainforest and African savanna thanking donors by singing, "Thank You for Being a Friend." Full Story: [ShootOnline (free content)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, NYT unveil "More of life brought to life"]( [Droga5, NYT unveil "More of life brought to life"]( (The New York Times/YouTube) Droga5 is showing the depth of journalism available via The New York Times in a new campaign featuring the tagline "More of life brought to life," which is running across broadcast and streaming TV, online video, audio, digital and social. One 60-second spot shows how a story about sneakers can lead to a deeper understanding of the world, via interconnected articles and podcasts exploring sports, science, cooking, work and news before linking back to the topic of sneakers. Full Story: [Ad Age (tiered subscription model)]( (4/24), [The Drum (free registration)]( (4/24), [Muse by Clio]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [FCB NY's Michael Aimette talks favorite work]( Michael Aimette, chief creative officer at FCB New York, talks about creative inspirations and favorite work. Aimette explains why he's proud of "Songs for Every CMO" for Spotify, why Gerry Graf inspired him and why he's a fan of Greg Hahn's work. Full Story: [Muse by Clio]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency leaders on how to make effective surreal creative]( Agency leaders talk about what's needed to pull off quirky or surreal creative work. "If you prove the idea is in the brand's DNA, you'll always sell your 'strange' ideas," say Gut Miami's Andy Tamayo and Alexander Allen. GSD&M's Wade Alger adds, "[Y]ou must ask yourself, is it 'weird for weird sake' or is there some human truth, brand truth or even better a combination of both in the idea?" Full Story: [The Drum (free registration)]( (4/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Stagwell integrates 3 agencies into CP+B]( Stagwell integrates 3 agencies into CP+B As part of Stagwell’s moves, Maggie Malek, formerly the CEO of MMI, was appointed president, North America, reporting to Simms. (Stagwell /PRNewswire) Stagwell is integrating Observatory, MMI and Vitro into Crispin Porter + Bogusky. "This move reclaims CP+B's transformational DNA and integrates MMI's media and performance marketing, Vitro's boutique creative and Observatory's branded entertainment capabilities," says Brad Simms, global CEO of CP+B. Full Story: [Adweek]( (4/24), [MediaPost Communications (free registration)]( (4/24), [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How digital marketers can become more eco-friendly]( How digital marketers can become more eco-friendly (Pixabay) Carbon emissions stemming from digital advertising could be reduced by a reduction in inventory that also would yield less media clutter and higher recall, per Magna IPG research. Jan Wittek, eyeo chief revenue officer, also encourages marketers to focus less on short-term digital efforts and motion-heavy graphics to prioritize a longer-term approach along with static and other low-bandwidth ad formats and creative. Full Story: [Adweek]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Poetry might be defined as the clear expression of mixed feelings. [W.H. Auden](, poet, playwright, critic [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036