Agency execs react to brands not giving credit for work

W+K NY, McDonald's lure the Hamburglar with new recipes | TBWA\Chiat\Day, Moderna say 'Welcome to the mRNAge' | Known, Siegel+Gale, DixonBaxi unveil the new Max Created for {EMAIL} | [Web Version]( April 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K NY, McDonald's lure the Hamburglar with new recipes]( [W+K NY, McDonald's lure the Hamburglar with new recipes]( "Heist" (McDonald's/YouTube) Wieden+Kennedy New York is showcasing McDonald's updated recipes with a campaign starring the Hamburglar that's running across TV, social, digital and out of home. Two ads, "[Casing The Joint](," and "Heist," show the Hamburglar spying the tastier menu items through binoculars and then stealing a tray of sandwiches. Full Story: [Ad Age (tiered subscription model)]( (4/17), [The Drum (free registration)]( (4/17), [Adweek]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Expand your Digital Marketing Services Calling all agencies and freelancers! Constant Contact has evolved — SMS marketing, social marketing, landing pages, events, CRM, automation — and of course, email. If you manage marketing for clients, [learn more about our advanced tools, Certification, and Partner Program.]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day, Moderna say 'Welcome to the mRNAge']( [TBWA\Chiat\Day, Moderna say 'Welcome to the mRNAge']( (Moderna/YouTube) TBWA\Chiat\Day New York created a "Welcome to the mRNAge" spot for Moderna that shows how the company's mRNA research has the "power to change everything" when it comes to the fight against disease. The ad is running across TV, social and online video. Full Story: [Ad Age (tiered subscription model)]( (4/17), [MM&M]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Known, Siegel+Gale, DixonBaxi unveil the new Max]( Known, Siegel+Gale, DixonBaxi unveil the new Max (Warner Bros. Discovery/PRNewswire) Warner Bros. Discovery is showcasing its rebranded Max streaming platform, which combines HBO Max and Discovery+, with a campaign from Known and Siegel+Gale that's running across TV, social, digital, radio and out of home and features a new tagline, "The one to watch." The new logo and brand identity for Max was created by DixonBaxi, replacing its signature purple with blue and placing the HBO bull's-eye within the "a" of Max. Full Story: [Ad Age (tiered subscription model)]( (4/17), [Adweek]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Colle McVoy's Gil Muiños talks favorite work]( Gil Muiños, executive creative director at Colle McVoy, talks about creative inspirations and favorite work. Muiños explains why working on the branding for Inspire, a sleep apnea treatment, is one of his favorite projects and why he admires the work of art director Christopher Berry. Full Story: [Muse by Clio]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency execs react to brands not giving credit for work]( [Agency execs react to brands not giving credit for work]( The new Pepsi logo will start rolling out this fall. (Pepsi/YouTube) The design community is reacting on LinkedIn to Pepsi's failure to credit agencies for their part in designing its new logo, including Mrs&Mr and IBType, and the issue is a common one in advertising that hampers the ability of agencies to showcase their work and attract new clients and talent, industry insiders say. "Everyone wants to be able to talk about and show what they've spent months, potentially years, working on," says Fancy's Katie Keating. Full Story: [Ad Age (tiered subscription model)]( (4/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Strategies for the Year Ahead Sponsored Content from Microsoft Ads [How marketers can do more with less in 2023]( Are you looking for simple strategies to help you succeed in a challenging market? We put together 5 tips to help marketers do more with less in 2023. From new AI advancements to partnerships, don't be afraid to lean into empathy with action by showing your customers the true value you can bring them during a tough economic climate. [Read the blog.]( [] Agency News [] [WPP OpenX hires Meta's Andrew Keller as global CCO]( Former Meta executive Andrew Keller is joining WPP OpenX, the company's dedicated Coca-Cola unit, as its global chief creative officer. "Andrew's experience working across creative agencies and tech companies is unparalleled and make him the ideal leader as we partner with TCCC to transform their brands and write a new chapter in marketing history," said Laurent Ezekiel, global CEO of WPP OpenX. Full Story: [Adweek]( (4/17), [MediaPost Communications (free registration)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Ann Wool, president at Translation, is leaving the agency]( Ad Age (tiered subscription model) (4/17) [] - [Jed Cohen elevated to co-ECD by Mother L.A.]( Adweek (4/17) [] Media & Technology Trends [] [Musk plans AI firm to compete with OpenAI, Google]( Musk plans AI firm to compete with OpenAI, Google (NurPhoto/Getty Images) Elon Musk plans to start an artificial intelligence business that competes with OpenAI and Google, and could operate under the name of TruthGPT. Musk says he's concerned about current AI efforts that could pose threats to humanity and wants his company to build a "maximum truth-seeking AI that tries to understand the nature of the universe." Full Story: [Engadget]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You only survived through your own wits, but if you survived, you knew you had made it. 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