Mekanism tells "Tale of Gold" for Kraken Rum

Mekanism tells "Tale of Gold" for Kraken Rum | Observatory turns Snoop Dogg into an action figure | Elite Media shows "Life's Better" with American Family Created for {EMAIL} | [Web Version]( April 14, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mekanism tells "Tale of Gold" for Kraken Rum]( [Mekanism tells "Tale of Gold" for Kraken Rum]( (The Kraken Rum/YouTube) Mekanism's debut work for Kraken Gold Spiced Rum features 60-, 30- and 15-second spots running across online video and social that tell the "Tale of Gold." A 60-second ad tells the story of pirates trying to get hold of the brand's rum, hidden in the kraken's lair. Full Story: [The Drum (free registration)]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Unleash the power of digital printing With Tetra Pak® Custom Printing you can create a range of different designs and print unique QR codes with smaller minimum orders. [Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities](. ADVERTISEMENT: [] Creative [] [Observatory turns Snoop Dogg into an action figure]( [Observatory turns Snoop Dogg into an action figure]( (19 Crimes/YouTube) Observatory created "A New Way to Chill" campaign for 19 Crimes Snoop Cali Blanc that stars an action figure version of Snoop Dogg, aka "Lil Snoop." The push is running across linear TV, social and YouTube TV, with one 30-second spot showing "Lil Snoop" relaxing on a pool lounger, explaining he's so chill from drinking the wine that he "can't even move." Full Story: [Ad Age (tiered subscription model)]( (4/13), [The Drum (free registration)]( (4/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Elite Media shows "Life's Better" with American Family]( [Elite Media shows "Life's Better" with American Family]( (American Family Insurance/YouTube) Elite Media created a "Life's Better" campaign for American Family Insurance that positions the brand's red roof logo as the protector of dreams. The push is running across online video, digital, print and out of home, with one spot showing a dad holding his newborn on a couch in the middle of a field, protected by the brand's red roof floating above them. Full Story: [MediaPost Communications (free registration)]( (4/13), [Adweek]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agencies see value in TikTok creators]( Dentsu and Barbarian are among the agencies turning to TikTok creators for in-house talent. Courtney Berry, managing director of Barbarian, says that "every client is at least asking about [working with the creators]" and becoming more comfortable giving up some control. Full Story: [Marketing Brew]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lafayette American's Emily Siegel on the right culture]( Emily Siegel, founding partner and president of Lafayette American, talks about creating a culture that supports the lives employees have outside of work and leading by being transparent about her personal commitments. "To keep the best people, we need to make sure our talent is supported and truly feel like they want to be here," Siegel says. Full Story: [Adweek]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Strategies for the Year Ahead Sponsored Content from Microsoft Ads [5 Tips to help marketers do more with less in 2023]( 2023 is the year for marketers to do more with less. And we're here to help. Check out these 5 tips to help gain competitive advantage and take control of what seems to be a challenging year. [Read the blog.]( [] Agency News [] [72andSunny wins creative AOR for Wingstop]( 72andSunny won creative agency of record for Wingstop Restaurants, replacing incumbent Leo Burnett. "We are thrilled to partner with Wingstop and amplify consumers' love for this brand in culture while using our creativity to unlock possibilities that drive growth," said Marianne Malina, president of North America at 72andSunny. Full Story: [Adweek]( (4/13), [Ad Age (tiered subscription model)]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Why some marketers are shifting budgets toward Meta]( Why some marketers are shifting budgets toward Meta (SOPA Images/Getty Images) Some agencies and brands are shifting more ad dollars back to Meta after testing newer tools such as its Advantage+ Shopping Campaigns, which uses artificial intelligence to optimize campaigns. Proxima CEO Alex Song believes Advantage+ Shopping Campaigns are better suited for large advertisers, after reviewing data that they pay comparably less CPMs than marketers with budgets of under $100,000 per month. Full Story: [Adweek]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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