Ogilvy, Dove show "The Cost of Beauty"

Ogilvy, Dove show "The Cost of Beauty" | Martin Agency spotlights UScellular's "US Mode" | GS&P unveils "Dopplelearners" for Renaissance Created for {EMAIL} | [Web Version]( April 13, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Ogilvy, Dove show "The Cost of Beauty"]( [Ogilvy, Dove show "The Cost of Beauty"]( (Dove US/YouTube) Ogilvy created "The Cost of Beauty" social video for Dove that tells the story of Mary, from her happy childhood years through to a struggle with an eating disorder in her teens, accompanied by the influencer videos that contributed to the problem. The spot ends by urging viewers to sign a petition calling for lawmakers to pass the Kids Online Safety Act. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Martin Agency spotlights UScellular's "US Mode"]( [Martin Agency spotlights UScellular's "US Mode"]( (UScellular/YouTube) The Martin Agency's debut campaign as agency of record for UScellular features a 30-second spot touting the brand's "US mode," showing families and friends using the feature to limit notifications and enjoy quality time together. The push is running across TV, social, digital, radio and out of home. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GS&P unveils "Dopplelearners" for Renaissance]( [GS&P unveils "Dopplelearners" for Renaissance]( (Renaissance/YouTube) Goodby Silverstein & Partners created a 30-second "Dopplelearners" spot for Renaissance's "See Every Student" campaign, which shows a high school filled with multiple versions of the same student, played by actor Samuel Israilov. It's not until a teacher uses Renaissance's technology to personalize his learning that the student stands out as an individual in just a regular classroom. Full Story: [Muse by Clio]( (4/12), [ShootOnline (free content)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Los York's Jeremiah Bual on tackling generational bias]( Jeremiah Bual, head of talent at Los York, outlines four ways agencies can tackle generational bias in the workplace: promoting allyship, helping employees to recognize biases, coaching young staff on professional conduct and being transparent about promotional opportunities, including compensation. "If we don't implement solutions now, top talent will go somewhere else," Bual writes. Full Story: [Ad Age (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [PMG's Popstefanov on e-commerce, Nike win]( George Popstefanov, CEO of PMG, talks about his career and how his interest in e-commerce has shaped the agency. Popstefanov also discusses the agency's big Nike win, describing it as "validation for the strategy of who we are as a business." Full Story: [Campaign US (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Strategies for the Year Ahead Sponsored Content from Microsoft Ads [How marketers can do more with less in 2023]( Are you looking for simple strategies to help you succeed in a challenging market? We put together 5 tips to help marketers do more with less in 2023. From new AI advancements to partnerships, don't be afraid to lean into empathy with action by showing your customers the true value you can bring them during a tough economic climate. [Read the blog.]( [] Agency News [] [Ed Meyer "helped to shape the modern advertising industry"]( Ed Meyer "helped to shape the modern advertising industry" Meyer (Edward Meyer/LinkedIn) Ed Meyer, former CEO and chairman of Grey Group, died at the age of 96 on Tuesday. "Ed Meyer was a hugely important figure who not only transformed Grey into a global powerhouse but helped to shape the modern advertising industry as we know it," stated WPP CEO Mark Read. Full Story: [Adweek]( (4/12), [MediaPost Communications (free registration)]( (4/12), [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Firehouse wins creative AOR for Hooters]( Ad Age (tiered subscription model) (4/12) [] - [Karter Krasselt becomes creative director at London Alley]( MediaPost Communications (free registration) (4/11) [] Media & Technology Trends [] [How marketers can avoid potential perils of AI]( Brands and agencies can reduce risks from generative artificial intelligence through six steps, starting with considering whether sharing data via the open-source systems could affect client relationships or be used by others, writes Brian Heidelberger from the law firm Loeb & Loeb. Other tips include determining how to handle any legal liabilities, and establishing disclosure and approval standards for staffers, freelancers, agencies and vendors. 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