Agency execs on taking the Clean Creatives pledge

"Send your children to war," says Energy BBDO | Translation, NBA celebrate "Playoff Mode" | Anomaly touts Chipotle's sustainability drive Created for {EMAIL} | [Web Version]( April 12, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] ["Send your children to war," says Energy BBDO]( ["Send your children to war," says Energy BBDO]( (Change the Ref/YouTube) Energy BBDO's campaign for Change the Ref features a series of print ads showing children dressed as soldiers with the copy, "Send your children to war. It's safer than sending them to school." A 60-second spot shows Change the Ref co-founders Manuel and Patricia Oliver outside a fake army recruitment center, explaining to passersby that more school children in the US have died of gun violence in the last 20 years than active duty military and on-duty police officers combined. Full Story: [Ad Age (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Translation, NBA celebrate "Playoff Mode"]( [Translation, NBA celebrate "Playoff Mode"]( (NBA/YouTube) Translation created a two-minute "Playoff Mode" spot for the NBA that features its "Non-Stop" character, played by Keyon Bowman. "Non-Stop" takes a ride on the NBA bus with appearances from league players as well as Charles Barkley, John McEnroe, Terry Crews and Malika Andrews. Full Story: [Muse by Clio]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anomaly touts Chipotle's sustainability drive]( [Anomaly touts Chipotle's sustainability drive]( (Chipotle Mexican Grill/YouTube) Anomaly created a 60-second "Human Nature" spot for Chipotle that touts the brand's sustainability efforts and shows how a new generation is working to bring harmony between nature and humankind. The brand is rolling out a new restaurant design that uses solar and wind power for 100% renewable electricity. Full Story: [The Drum (free registration)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs on taking the Clean Creatives pledge]( More than 500 agencies have signed up to Clean Creatives' pledge not to work with fossil fuel clients, and agency executives discuss their decision, the implications with clients and reaction of staff. "We're not doing this to send a message to anyone," says Toby Southgate, Forsman and Bodenfors global CEO, adding, "We're doing it for us -- for our people, our work and our clients." Full Story: [The Drum (free registration)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Heartbeat's James Talerico talks favorite work]( James Talerico, president and chief creative officer at Heartbeat, talks about creative inspirations and favorite work. Talerico explains why he's proud of the "Oh Sh*t Stories" campaign for Twirla and why working on a pain management push for Horizant was one of his favorite projects. Full Story: [Muse by Clio]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [W+K's Susan Hoffman to receive Lion of St. Mark]( W+K's Susan Hoffman to receive Lion of St. Mark Hoffman, at the 2018 Clio Awards (Gary Gershoff/Getty Images) The Lion of St. Mark will be awarded to Wieden+Kennedy's Susan Hoffman at this year's Cannes Lions International Festival of Creativity. "Susan has been instrumental in driving the industry and creativity forward over the last 40 years, with an impressive body of work that reflects her unique perspective and ability to challenge the status quo in order to harness creativity as a force for progress for people, business and society," said Cannes Lions Chair Philip Thomas. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Creative business up for review at Etsy]( Ad Age (tiered subscription model) (4/11) [] - [Ford Blue social AOR shifts from from Vaynermedia to WPP, W+K]( Ad Age (tiered subscription model) (4/11) [] Media & Technology Trends [] [Leading ad players increase global foothold, per analysis]( The four leading ad-selling platforms -- Alphabet, Amazon, Meta and Microsoft -- have increased their share of global ad spending from 25% in 2016 to 55% in 2022 while the top 10 players increased from 37% to 65%, per analyst Brian Wieser. While ad buyers typically have only a handful of viable options, Wiesner says today's choices are "superior because they each operate globally and thus are better aligned with the opportunities that most companies have in front of them." Full Story: [MediaPost Communications (free registration)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Even the best of ideas, carried to extremes, can deteriorate into absurdity. [Mimi Sheraton](, restaurant critic, food writer 1926-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036