Angela Mears, CCO of Weber Shandwick NY, dies at 35

Barkley shows "Flavor Make It" for Coke, AMC | Deutsch L.A. celebrates Paramount+ with Walmart+ | W+K turns Budweiser coasters into records Created for {EMAIL} | [Web Version]( April 3, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Barkley shows "Flavor Make It" for Coke, AMC]( [Barkley shows "Flavor Make It" for Coke, AMC]( (AMC Theatres/YouTube) Barkley unveiled a "Flavor Make It" campaign for Coca-Cola and AMC Theatres to tout a $5 small popcorn and small Coca-Cola Freestyle deal, featuring three new exclusive Freestyle flavors, named to tie into three movie genres. The push, designed to entice Generation Z back to movie theaters and running across social, features a 30-second spot showing teenagers enjoying the deal at the movies and is set to an original TikTok-style tune. Full Story: [MediaPost Communications (free registration)]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Deutsch L.A. celebrates Paramount+ with Walmart+]( Deutsch L.A. is touting the Walmart+ membership program in a national TV campaign that for the first time promotes the retailer's partnership with Paramount+. A 30-second spot features dinosaur-obsessed children making the most of Walmart+ benefits, including movies on the streaming platform. Full Story: [Ad Age (tiered subscription model)]( (4/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K turns Budweiser coasters into records]( [W+K turns Budweiser coasters into records]( (Wieden+Kennedy Sao Paulo/Instagram) Wieden+Kennedy Sao Paulo created a limited-edition set of playable Budweiser vinyl coasters, which feature tracks from upcoming Brazilian rappers. A 60-second spot showcases the collection, which can be played on record players or on Spotify by scanning QR codes. Full Story: [Muse by Clio]( (4/3), [Adweek]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Allen Bosworth reflects on 35 years with EP+Co]( Allen Bosworth, president at EP+Co, writes about what he's learned from working for 35 years at the same agency. "If you want to find your home at work, find a place that knows how to evolve without losing its identity," Bosworth writes. Full Story: [Campaign US (tiered subscription model)]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What it takes to be an agency managing director]( Managing directors at agencies talk about their role, the skills required and the challenges they're facing in the industry. "A good, modern managing director should be obsessed with trends, and a maniac about how they can influence the work we are doing today and/or how they'll impact our industry tomorrow," says Steven Panariello, managing director at BBDO New York. Full Story: [Adweek]( (4/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Angela Mears, CCO of Weber Shandwick NY, dies at 35]( Angela Mears, CCO of Weber Shandwick NY, dies at 35 Mears (Weber Shandwick) Angela Mears, chief creative officer for Weber Shandwick New York, died unexpectedly at the age of 35 on Thursday. Weber Shandwick President Susan Howe described Mears as a "35-year-old creative wunderkind whose presence and talent belied her age." Gail Heimann, CEO of The Weber Shandwick Collective, said, "Angela was a force of life, a force for ideas, a force for friendship, a fearless woman who has rocked our world, our clients' worlds and the world at large with her courage, compassion, generosity, wit, full-on genius and pure grace." Full Story: [Ad Age (tiered subscription model)]( (3/31), [PRWeek]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Why some agencies continue to work on Web3]( [Why some agencies continue to work on Web3]( (Getty Images) Despite a retreat of metaverse efforts by some companies, some agencies are forging ahead with the development of related technologies to engage consumers, such as Media.Monks' partnership with Salesforce to simplify NFT and Web3 data management. "Those that go through the process of learning what is actually going to drive value for consumers and for brands are the people that are going to be here in the next few years," says Influential CEO Ryan Detert. 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