Agency execs talk how pitching has changed

McKinney creates latest "End Family Fire" spots | Area 23 spotlights child brides with "Unseen Housewives" | Chemistry introduces "Aunt Angie" for CG Insurance Created for {EMAIL} | [Web Version]( March 24, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [McKinney creates latest "End Family Fire" spots]( [McKinney creates latest "End Family Fire" spots]( (Ad Council/YouTube) McKinney worked pro bono to create the latest spots in the Ad Council's "End Family Fire" campaign with Brady to educate gun owners about safely storing their firearms in the home. A 60-second "Prepare for Misuse" shows the tragedies that can occur when guns aren't kept "locked, unloaded, and away from ammo" and the campaign is running across TV, social, digital and out of home. Full Story: [ShootOnline (free content)]( (3/23), [Adweek]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Adtech/Martech Marketing Support Services Marketing and advertising support, developed specifically for adtech, martech and insights companies. Sales/promotion collateral, website copy, GTM strategies, content and ad development, ad buying needs, backed by the deep sector expertise of DBC Brand Communications. [Learn more.]( ADVERTISEMENT: [] Creative [] [Area 23 spotlights child brides with "Unseen Housewives"]( [Area 23 spotlights child brides with "Unseen Housewives"]( (Unchained At Last/YouTube) Area 23 created an "Unseen Housewives" campaign to spotlight the problem of child marriage, which is still legal in 43 states. A short film spoofs a reality show in which child brides talk about their lives, and the characters are also sharing influencer-style content on social. Full Story: [Ad Age (tiered subscription model)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Chemistry introduces "Aunt Angie" for CG Insurance]( [Chemistry introduces "Aunt Angie" for CG Insurance]( (Coralisle Group/YouTube) Chemistry created a campaign for CG Insurance that's running in 21 countries in the Caribbean across TV, print, radio, social and out of home. The push introduces brand character "Aunt Angie," who shares stories about insurance claims, including one that resulted from an accident when she went hang-gliding with a goat. Full Story: [MediaPost Communications (free registration)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs talk how pitching has changed]( Agency executives talk about minimizing risk during pitching and how the process has been changed by the pandemic. "The ability to handle them without taking days out of the office to fly and drive to places made a huge difference to how many we were able to respond to," says The Goat Agency's Jago Sherman. Full Story: [The Drum (free registration)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Aaron Shapiro: Generative AI will fuel creativity]( Aaron Shapiro, chairman of Product, explains three ways generative artificial intelligence will improve work life for creatives. "When the stakes for ideas are lower and the busy work has been eliminated, creatives have the freedom to truly explore and make something great," Shapiro writes. Full Story: [Ad Age (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [4 Simple Productivity Improvement Points To Dominate Your Day]( - [The Ultimate Guide To Developing Self-Discipline]( - [30 Life Lessons Learned in 30 Years]( - [How to Find Average Salary Information for US Workers]( - ["I Will Teach You to be Rich" Book Summary]( [] Agency News [] [Mischief wins Campaign US Agency of the Year]( Mischief @ No Fixed Address won Advertising Agency of the Year at Campaign US' 2023 ceremony, while the Creative Team of the Year was won by Droga5 New York's Maria Lee and Hope Nardini. Other winners included Mindshare USA as Media Agency of the Year and Day One Agency in the Independent Agency category. 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Full Story: [TechCrunch (tiered subscription model)]( (3/23), [The Wall Street Journal]( (3/23), [MediaPost Communications (free registration)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? So many things I would have done, but clouds got in my way. Georgia O'Keeffe or Joni Mitchell [Check your answer here](. 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