TBWA\Neboko, Adidas go on "The Ridiculous Run"

Mischief, Simply Spiked encourage "Juicy Calls" | TBWA\Neboko, Adidas go on "The Ridiculous Run" | Maximum Effort reveals a rebranded Fubo Created for {EMAIL} | [Web Version]( March 22, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief, Simply Spiked encourage "Juicy Calls"]( [Mischief, Simply Spiked encourage "Juicy Calls"]( (Simply Spiked Lemonade/YouTube) Mischief is touting the yet-to-be-released Simply Spiked Peach with the help of comedian Ron Funches, who explains in a "Juicy Calls" spot that fans can get an early taste by texting a peach emoji to a dedicated number. Evan Shisler, copywriter at Mischief, explains, "We tapped into the insight that people are sending peach emojis late at night to each other, and decided to have a little fun with it." Full Story: [Ad Age (tiered subscription model)]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The State of AI Marketing AI is helping small businesses juggle everyday challenges. This e-book—with data points gathered from small businesses—shows how AI is lending small businesses a helping hand. These takeaways show where small businesses face challenges and how AI can help get the ball rolling. [Download the e-book.]( ADVERTISEMENT: [] Creative [] [TBWA\Neboko, Adidas go on "The Ridiculous Run"]( [TBWA\Neboko, Adidas go on "The Ridiculous Run"]( (Adidas/YouTube) TBWA\Neboko created a "The Ridiculous Run" spot for Adidas that draws attention to the fact that 92% of women don't feel safe when they're out running. The ad, part of the brand's With Women We Run initiative, shows women runners escorted by cars, motorbikes and horse riders. Full Story: [The Drum (free registration)]( (3/21), [Adweek]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Maximum Effort reveals a rebranded Fubo]( [Maximum Effort reveals a rebranded Fubo]( Three of the new Fubo spots created by Maximum Effort (Fubo/Facebook) FuboTV has rebranded as Fubo and the new identity is showcased in a campaign created with Maximum Effort titled "If Sports Fans Built a Streaming Service," which features former NBA star Kevin Garnett and former NFL player Mark Sanchez. The push is running on national TV during major sports programming, with the suite of new logos rolling out across its apps and products. Full Story: [Adweek]( (3/21), [MediaPost Communications (free registration)]( (3/21), [Ad Age (tiered subscription model)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [DDB Chicago's Rodrigo Jatene talks favorite work]( Rodrigo Jatene, chief creative officer at DDB Chicago, talks about creative inspirations and favorite work. Recent work by the agency that Jatene's most proud of includes "Chillboards" for Coors Light, "Apologize the Rainbow" for Skittles and "Beer Drops" for Miller Lite. Full Story: [Muse by Clio]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Vaynerchuk on TikTok, Super Bowl, meetings and more]( Vaynerchuk on TikTok, Super Bowl, meetings and more Vaynerchuk (Prince Williams/Getty Images) Gary Vaynerchuk, CEO of VaynerMedia, talks about why Super Bowl ads are good value, new technology and the potential TikTok ban in a video interview. Vaynerchuk also explains why meetings should be no longer than 15 minutes, not just to give employees more time but also to improve creativity -- which tends to happen at the start of meetings. Full Story: [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Quick Reference Guide – Microsoft Excel 2021 Advanced Guide]( - [The Ultimate Guide to Developing Self-Discipline]( - [Public Speaking at Work]( - [Tips & Tricks Guide – Career Planning – Why It's Essential for Your Success]( [] Agency News [] [Lego embarks on worldwide media review]( Lego Group is reviewing its global media business, which has been managed by Initiative since 2017. The brand invested $409 million in worldwide media last year, per COMvergence. Full Story: [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram adds ad options with reminder, search formats]( Instagram is rolling out Reminder Ads for brand announcements and events, giving customers who opt in three notifications via the platform's feed. The company is also testing ads tailored to businesses and product and content searches that appear within user feeds. Full Story: [TechCrunch (tiered subscription model)]( (3/21), [MediaPost Communications (free registration)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Don't it always seem to go, that you don't know what you've got till it's gone. 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